BUSINESS WIRE — Dec 14 — Mountains West will acquire Together Dating, The Right One (offline dating) and eLove.com (their online initiative). Together, The Right One and eLove has been a dominant player in the off-line dating business since 1974 and has a total of 59 physical office locations across the U.S. (24 corporate owned and 35 franchise locations). Paul A. Falzone, CEO of The Right One stated,"Our ROI for marketing expenditures has increased significantly because our cost per acquisition of new members has decreased greatly. We now compete for leads with the online services because our conversion rates are very similar, but our memberships are at a much higher price point. This is the first step in what I believe will be the future transformation of our business and industry." Said Bradford Megahan, president of Together, "We now can provide different levels of personal service to single people of all ages with various price points."
Mark Brooks: Online services should consider reaching into the real world and providing higher levels of service to maintain the highest levels of profitability. i.e. matchmaking services. At the end of the day, singles want dates with compatible singles. Whoever gets them there quickest, cheapest, wins. The Right One serves punters at the $3000 pricepoint. So does Great Expectations. So does It's Just Lunch. So does Table For Six. Match is toying with matchmaking services. Love Access is committed to offering high end services. Who's next? Spark should consider them for JDate. TRUE could do well with higher end services.
