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Month: September 2007

The Future Looks Bright For Mobile Dating

Posted on September 17, 2007

Mobile_phone_googlePC ADVISOR — Sep 17 — 260 million people will be using mobile dating and chatroom services by 2012, according to Juniper Research. By 2010, revenues from the two sectors are expected to pass $1 billion. Users are willing to pay a premium for 24/7 access and, as a result, some companies who offer such services are seeing significantly higher levels of traffic from mobiles than Internet access.

The full article was originally published at PC Advisor, but is no longer available.

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eHarmony: The Softer Side Of Technology

Posted on September 17, 2007

EharmonylogoFORTUNE — Sep 14 — eHarmony's constant tweaking of its matchmaking system appears to be working. The 7-year-old online dating site is "very, very profitable" with annual revenues of almost $200 million. Paid subscribers, revenues, and profits are all up roughly 30% year-over-year. By year-end, the company will have $100 million in cash and is eyeing an IPO in the not-distant future. With an expansion into Canada, and the UK and Chinabeing next, their next challenge is to incorporate local behaviors into their matching software.

The full article was originally published at CNN Money, but is no longer available.

Mark Brooks: I'm surprised eHarmony hasn't had more competition spring up. PerfectMatch and Chemistry are the only true competitors and eHarmony has three time the traffic of the two of them combined. 

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Matchmakers Conference Next Week

Posted on September 17, 2007

LogoOPW — Sep 17 — The first ever Matchmakers Conference is happening next week Friday 28th September, and Saturday, with an optional Sunday matchmaker training session. The conference suits prospective matchmakers, current professional matchmakers and those interested in learning more about the matchmaking business. I'm doing the keynote sesssion "State of the Dating & Matchmaking Industry: Statistics, Trends & Market Overview." Dr Helen Fisher from Match.com/Chemistry.com, Paul Falzone from The Right One/Together Dating, Julie Paiva from Table For Six, Patrick Perrine from myPartner.com and many others will be presenting. See the program. Press, please call me at 212-444-1636 asap to arrange your press pass.

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Michael Alvear, Manhunt.net Cruise Director – Interview

Posted on September 15, 2007
Michael Alvear

OPW INTERVIEW — Sep 15, 2007 — Michael Alvear is the ‘cruise director’ for Manhunt and a sexpert. He’s also the co-host of the TV show ‘The Sex Inspectors‘ in which couples reveal their bedroom problems and are then filmed, yes filmed, in their bedroom. The program pushes the envelope for English TV. Here’s my interview with Manhunt sexpert Mr Alvear. – Mark Brooks

How did you become a sex expert, Michael?
Seven or eight years ago, I was writing quirky op-ed columns. The syndicate for sex-advice columnist Dan Savage wouldn’t sell his column to gay newspapers and the editor was really angry about it. So, the editor came to me and asked me if I’d like to write the column. I picked up Savage’s book and thought it was brilliant. I started writing, the column was a hit, and I just kept expanding and syndicating it until it was in about 14 different gay newspapers. Then, it turned into a book called Men Are Pigs but We Love Bacon. That’s basically it.

What do gay guys need the most advice on?
Believe it or not, I get more letters from people who want to have a relationship than from people who have any kind of real sexual problem. That’s been the biggest surprise for me. I get letters from people who don’t understand why they don’t have a relationship or why they’re not dating. You wouldn’t expect it from a site whose slogan is “Get On/Get Off”, but Manhunt can produce some really heartbreaking letters. I think Manhunt has become this all-purpose place whether you’re looking for a quickie or a long-term relationship. If you go to any city on the site and put in “LTR” (long-term relationship), you’ll get hundreds and hundreds of profiles. And if you put in something absolutely sexual, like “hung” or “bottom” or “top”, you’ll get about as many.

From a strictly sex standpoint, the biggest questions are about anal sex. Also, a lot of the “problems” in the bedroom tend to actually exist outside the bedroom. I get a lot of questions about how can I get my boyfriend to do something, how can I get my boyfriend to stop doing something, how can I get a boyfriend period. I’ve written advice columns for both straight women and gay men and I noticed how much more graphic gay men are when phrasing their questions. A lot of their questions are a little X-rated, but at least you get to the heart of the matter very quickly.

What do straight women need the most advice on?
The top two sexual issues for women are lowered libidos and a loss of sensation. With men, the two biggest issues are premature ejaculation, if you’re under 30, and impotence after 40. In terms of the relationship questions, there is almost no difference between men and women. The absolute biggest relationship issue is what I call desire discrepancy. That’s when you’re hot for sex and your partner’s not and the person with the low desire feels harassed and pressured and the person with the high libido feels rejected and abandoned. It creates a real dilemma for couples.

Any other interesting questions?
Some people ask how they can use the site better to attract people. I don’t think it’s that much different than going to a bar. If you have a picture of nothing but your body and your body parts, then you’re making it really hard to interest someone, unless you’re just looking for anonymous sex. Some people want to date someone, but they’re not willing to put up their face picture. Others put up face pictures, but they’re not smiling. Would you go up to somebody in a bar who wasn’t smiling and not looking at you? I think the same rules apply.

What’s the craziest question you’ve ever had?
The most interesting question I’ve gotten was from a guy with two good friends who had never met each other before. One of them was HIV positive and the other was HIV negative. They all went out one night and sparks were flying. It was clear the two friends went home together and the guy felt guilty and wanted to know if he should have told his HIV negative friend that the other one was positive. I’ve gotten HIV questions before, but they’re about how to tell, when to tell, those sorts of things. This was the first time I had gotten a question from a guy in the middle, and so I thought that was very interesting. It was all about divided loyalties.

Alright, as for the craziest one. This white guy goes home with a black guy. The black guy gives him a condom and the white guy freaked out when he put it on because the condom was black. He thought the guy had put ink on his dick or something. So, he freaks out and rips it off and the black guy gets all insulted and thinks he brought home a racist. But, the white guy just didn’t know that condoms come in darker colors.

I think every online dating site should have a sex-advice column because when you’re dealing with romance and dating, you’re dealing with sex. And there is so much ignorance out there. There is so much fear, alienation, and isolation. People will ask me medical questions because they’re not “out” to their doctors yet. One guy wanted to know if his hemorrhoids where from God punishing him for having anal sex.

In the beginning, Manhunt was divided about content. Would people really read the content? But, it’s been a phenomenal success. Six months into it, every two weeks I get an aggregated list of questions and the last one filled up 31 pages of a Word document. And this was on a site that never had content before. Unlike other sites, where you have to go through nine layers to even figure out where their column is, Manhunt puts me in a very prominent position and does so in a way that doesn’t interfere with the basic premise of why people are there. They’ve designed and marketed it well, and that’s part of Manhunt’s brilliance.

What other sites do gay guys use? Match, Yahoo! Personals?
We use everything. I think absolutely there’s a stronger preference for the gay sites, but you have to cover all your bets. Most people I know belong to more than one online dating service. I haven’t looked at the statistics, but I’d be shocked if there weren’t a very significant number of people who belong to more than one.

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Is TRUE Having True Money Woes?

Posted on September 15, 2007

True_logo THE NEW YORK TIMES — Sep 14 — The once prolific and sexually provocative TRUE ads are now conspicuously absent. Why? The dating site reportedly is delinquent on its advertising payments and has had to cut back. According to Mark Brooks, editor of Online Personals Watch, TRUE was looking at "considerable" seven-figure advertising bills from several major sites. "The amount of advertising they did, even in the very early days, was astounding. They were pricing everyone else out of the market," Mr. Brooks said. It is hoped that the easing of the company's aggressive advertising will restore some sanity to industry ad prices. FULL ARTICLE @ THE NEW YORK TIMES

Mark Brooks: TRUE is dialing in their ad campaigns after an aggressive and extended ad campaign.

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Future Of Section 2257 Unclear

Posted on September 15, 2007

ParagrafBAY AREA REPORTER — Sep 13 — Public comment about the new rules and regulations to Section 2257 of the Federal Labeling and Recordkeeping Law closed September 10. It could take 8-9 months to process these comments and enforce the new regulations that likely will require secondary producers, such as dating and social networking sites, to gather and maintain personal information from every user who posts a "sexually explicit" photo. Jonathan Crutchley, co-owner of Manhunt.net, said with more than 9 million photos posted on his site by 1.1 million subscribers from around the globe it would be impossible to verify the proof of age for each individual picture. Crutchley believes that once the new regulations are enforced he could be imprisoned for life for not being able to maintain records. "What can we do except close the business and move to Amsterdam? I think the Web sites are counting on that [federal courts imposing injunctions based on the regulations being unconstitutional] rather than wanting to go public with political statements. Because if you stick your head up you might get shot." FULL ARTICLE @ BAY AREA REPORTER

Mark Brooks: Casual/adult dating site owners beware. Your businesses are in jeopardy. On the other hand, Amsterdam is a great place to live.

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National Singles Week

Posted on September 14, 2007

NationalsinglesweekSUN HERALD — Sep 13 — September 16-22 is Unmarried and Single Americans Week. Created in 1984 as National Singles Week, the week provides the 100 million single and unmarried Americans an opportunity to celebrate their spouse-free lifestyles and denounce the stigmas surrounding single people.

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Lavalife Partners With Playboy

Posted on September 13, 2007

LavalifePRESS RELEASE — Sep 12 — Lavalife, one of the world's largest dating sites, today announced that for two years it will be the exclusive sponsor of Playboy.com's newly-created Sex & Dating channel. Lavalife will contribute content to the section, which offers features on sex, dating, relationships, and the single life, and access to Lavalife's 1.2 million profiles. FULL ARTICLE @ CNW GROUP

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US Court Rules In Favor Of TRUE

Posted on September 13, 2007

True_logoOUT-LAW.COM — Sep 9 — A US Court of Appeals has ruled that merely providing a link to a website's terms and conditions above a registration form's submit button is sufficient for establishing users' compliance. This ruling was in favor of dating site TRUE, which was sued by an individual who claimed he had not agreed to the terms when he clicked 'Continue' on the free-trial registration form. FULL ARTICLE @ OUT-LAW.COM

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Neilsen//Netratings August Internet Dating Rankings

Posted on September 13, 2007

NielsenOPW — Aug 13 — The new Nielsen//Netratings rankings are live. Here are the major changes: Singlesnet moved up one spot to #2. MSN Dating & Personals sidled up two spots to #3. Match and eHarmony are bumped from #2 and #4 to #4 and #6. Adult dating site Mate1 moved up one spot to #5.

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