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Month: November 2007

Yahoo Personals Updates

Posted on November 21, 2007

Yahoopersonals_logoONLINE DATING INSIDER — Nov 20 — Yahoo! Personals introduced several updates to the searching and matching features:

– One-click "We Match" displays people who strongly match what an individual is looking for
– One-click "I Match" allows users to find people who are looking for someone with their qualities
– Search filters and markers at the top of the results page that allow daters to modify the results based on recently-added (i.e. "new") profiles, online now status, and active in the past 24 hours
– Redesigned Search Results display that increases the number of visible profiles and improves scannability. FULL ARTICLE @ ONLINE DATING INSIDER

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Chinese Online Dating Rankings Update

Posted on November 20, 2007

Iresearch_chinaOPW — Nov 20 — We have just updated iResearch Chinese rankings. Here are the changes: ChineseFriendfinder moved up to #1. Love21cn moved down from #1 to #3. 96333.com is in at #3. – Mark Brooks

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Loopylove.com Hires Inferno For £3m Task

Posted on November 20, 2007

Loopylove_logoBRAND REPUBLIC — Nov 20 — Associated Northcliffe Digital has hired Inferno to help relaunch its dating website, LoopyLove.com. The agency will handle the press and promotion of outdoor and ambient activity which will aim to drive traffic to the website. LoopyLove is operated by online dating business Allegran, which was acquired by Associated Northcliffe last year. Allegran also operates Girls Date For Free, Dating for Parents, Pocado, and Dreams Discovered. FULL ARTICLE @ BRAND REPUBLIC

Mark Brooks: Associated Newspapers bought Allegran ~May last year. It's been downhill since then according to Alexa. Loopylove has gone from ~5,000 to ~20,000 from May 2006 to November 2007. GirlsDateForFree, from ~4k to ~15k. Pocado, from ~15k to ~45k. All seemed to take a steep dive around May, recover, and then go into gradual decline. The current Hitwise U.K. rankings are…

  • U.K., Hitwise ~ 10/07
    1 Sex in the UK
    2 PlentyofFish
    3 Gaydar.co.uk
    4 DatingDirect
    5 Match
    6 BeNaughty
    7 GirlsDateForFree
    8 I Am Free Tonight
    9 LoopyLove
    10 FriendsReunited Dating

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Industry Jobs: MyPartner Is Hiring

Posted on November 20, 2007

Mypartner OPW — Nov 19 — MyPartner, a new online dating and private matchmaking agency for gay men, is looking for: Executive Assistant to CEO (direct daily support to the CEO and myPartner's top matchmaking clients, salary: $15-20/hour), Membership Sales Director ($75k-$140k, base + bonus),  Executive Matchmaker (provide executive matchmaking services to multiple clients, fulfilling client contracts and searches, $50k- $75k base + bonuses), Telesales Rep ($40k-$55k, base + uncapped commission). 

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Frengo and Pollection Release ‘Sex Appeal’ Facebook App

Posted on November 19, 2007

Sexappeal AD HOC NEWS — Nov 19 — Frengo, a mobile social utility, and Pollection announce partnership to provide a mobile extension of the popular Facebook application, Sex Appeal developed by Pollection. Sex Appeal is an application that allows people to vote the sexiness level of their Facebook friends and assign points to them on a "Sex-o-Meter". Leveraging Frengo mobile, Sex Appeal users can receive mobile text alerts, invitations to play and rate others while on the go. 

The full article was originally published at Ad Hoc News, but is no longer available.

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Dating Site For U.K.’s Young Creatives

Posted on November 19, 2007

Staganddate BRANDREPUBLIC — Nov 19 — StagandDove.com is for young creative arts professionals and is a blend of member's club, online magazine and dating site. StagandDove also features restaurant reviews and articles on culture, film, fashion, music, travel and relationships, a monthly newsletter, and access to special events. FULL ARTICLE @ BRAND REPUBLIC

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Typo-squatters Are Gaming Dating Sites

Posted on November 19, 2007

PR NEWSWIRE — Nov 19 — McAfee released a typo-squatting research report called "What's In A Name: The State of Typo-Squatting 2007". Typo-squatters register domains using common misspellings of popular brands and redirect consumers to alternative Web sites to generate click-through advertising revenues, lure unsuspecting consumers into scams and harvest email addresses to flood users with unwanted email. The five most highly squatted categories are:

  • Game sites (14% likelihood of being squatted)
  • Airline sites (11.4%)
  • Mainstream media sites (10.8%)
  • Dating site (10.2%)
  • Technology and Web 2.0-related sites (9.6%)

The full article was originally published at CNN, but is no longer available.

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New Study – Ugly People Only Date Ugly People?

Posted on November 19, 2007

Hotornotgraphlamas_5NERVE — Nov 19 — A scientists' study decoded the behavior on rating site HotorNot.com, called "out-of-my-league" mentality. As the graph demonstrates, everyone, even hot people (left-to-right axis) gets nervous about dating "out of their league" (top-to-bottom one).

The full article was originally published at Nerve website, but is no longer available.

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Adult FriendFinder May Have Been Acquired For $1 Billion+

Posted on November 18, 2007

LogoTECH CRUNCH — Nov 17 — Various Inc (AdultFriendFinder) has been acquired. This is a single source rumor, but the quality of the source suggests the rumor is accurate. Various is rumored to have revenues in excess of $300 million. FULL ARTICLE @ TECH CRUNCH

Mark Brooks: I contacted Andrew Conru to find out more.  Here's my Blackberry conversation with him.  (Disclosure: I worked for FriendFinder in 2003 to 2004 as a marketing manager)

MB: Please keep me posted on FriendFinder's acquisition.  Good luck with it.
AC: Again untrue… I would let you know otherwise

MB: Has Friendfinder been sold?  Can you categorically state that the post on Techcrunch is false and that you have not sold Friendfinder?
AC: Yes, false.

MB: Are you in talks to sell Friendfinder at present?
AC: We always have interested parties contacting us.

MB: What is Friendfinder worth in your estimation, for a cash buy out?
AC: Who knows.

MB: Can you confirm that Friendfinder's revenue is indeed over 300 million?
AC: We don't discuss numbers 🙂

MB: What would you turn your attentions to if ever Friendfinder was sold?
AC: Fish farming.

MB: You're not kididng, are you?  🙂
AC: Actually, if I was not doing stuff online, I would actually like
to do aquaculture.

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Scammer Victim Interview

Posted on November 18, 2007

ScamsOPW — Nov 18 — It’s easy to write off scammer victims as being a screw loose. I mean, who would be dumb enough to part with thousands of dollars with someone they had never met?  But, it’s happening every day, and chances are it’s happening on your dating site. This scammer victim made a believer of me. She doesn’t have a screw loose, she was just vulnerable. Here’s my interview with her. – Mark Brooks

On what dating site were you first contacted by a scammer?
On [this could have been your dating site!]. He said he was from Paduca, Kentucky. His English was pretty good. He sent me a few emails wanting to get to know me better and I wrote him back a couple of times. He then wanted to chat on Yahoo, so we started doing that. After about our third chat, he sent me some pictures of himself and I found him to be very handsome. He would send me lots of wonderful love letters about our chats from the night before, what he wanted to do, where he wanted this to go. He said he was looking for a long-term commitment.

How long was it before he asked you to do him a favor?

A month. The first time he was working over in Ghana. He said he was an engineer from Kentucky and he was trying to come back home. He was going to get his plane ticket when somebody robbed him of something like $800 in the backseat of a taxi. He said he passed out from shock and awoke in a hospital. I received a phone call from somebody I had never spoken to in my life. The people who would call me had a very different accent from his French accent. By the time he got out of the hospital, his visa had expired. His first request for money was to bail him out of jail. They supposedly detained him because of his expired visa and he needed money to get out of jail and pay for a visa so he could return to the United States. He asked me for $2,500 and, after a long time of pleading, I wound up sending him $1,200. I didn’t know what to think at the time. He was so good with his words and made me feel so sorry for him. I wanted to see him. I had real feelings for him.

How long was it before he made another request?
I would say three weeks. I’m not sure. After he got out of jail, he had to wait for some paperwork to be processed for the $25 million check he was bringing back. It wasn’t terrorist or drug money – it was for the work he did over there – and he needed the necessary paperwork to validate the money. While waiting for that to be sorted out, he supposedly got sick with malaria and some other things and had to be hospitalized. He didn’t have the $550 for the hospital bill and they wouldn’t release him until it was paid. So, I sent him money for that.

But, that wasn’t the second time. There were other times in between. All in all, I’ve probably sent him close to $10,000.

When did you realize the fellow was bogus?
I started questioning him probably about a month ago because there were just too many excuses for why he wasn’t getting here. He was supposed to be here on such and such a date. He would send me his itinerary for his flights to New York and I would go online to look them up, to see if he was lying. He always said he paid cash at the ticket counter. Nothing was adding up, so I started questioning him on things.

And then he started to act funny. I couldn’t call him too often because it cost me too much money and he started getting all, “Okay, fine. Be that way. Bye.” And then he would call me again and just beg for help. It was one thing after another. He needed $2,500 for the certificates (Drug Free, Anti Terrorist), so I helped with that. And then he needed money for more plane tickets because the tickets he had expired while he was detained. When he finally got to London, he then discovered the ticket he had from London to New York was no good and he needed more money to get to the States. He used to call me from a Ghana number, but then he started calling me from a London number. So, I didn’t know. He said if I helped him with that, he’d find a way to get to me in Minnesota.

How long was it from when you first talked to him through to one month ago?
Four months. And to this day, he’ll still email and IM me. If you could read the emails and the IMs. They were very personal, very intimate. I’ve saved probably 30-40 emails and even more chats from him. I thought I was in love.

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