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Month: August 2008

All Internet Dating Rankings

Posted on August 27, 2008

– Internet Dating Rankings – U.S.A

Hitwise logo

  • Hitwise ~ 9/09

    1 PlentyofFish
    2 Match
    3 Singlesnet
    4 Yahoo Personals   
    5 DateHookup.com
    6 eHarmony
    7 Adam4Adam
    8 TRUE
    9 Seniorpeoplemeet
    10 Blackpeoplemeet
    11 Manhunt   
    12 Mate1
    13 OnlineBootyCall
    14 OkCupid
    15 Christian Mingle       
    16 Chemistry.com Mingle2
    17 Zoosk 
    18 Black Singles    
    19 Mingle2  
    20 SingleParentMeet
    21 Woome  
    22 Dream-Marriage.com
    23 BBPeopleMeet
    24 Ashley Madison 
    25 OutPersonals

Comscore_logo

  • Comscore ~ 9/09 /Unique Visitors (000)

    1 Singlesnet (3,713)
    2 PlentyofFish (2,986) 

    3 Match (2,904)
    4 Yahoo Personals (2,705)
    5 TRUE (2,680)
    6 People Media Sites (1,984)
    7 eHarmony (1,830)  
    8 Mate1 (1,692)   
    9 Spark Networks (1,226)
    10 DateHookup (801)

– Niche Internet Dating Rankings – U.S.A.

Adult Dating U.S.A. Rankings

  • Ranking.com ~ 5/09
    1 Adult  Friend Finder
    2 Fling
    3 Mate1
    4 Sex Search 

Free Dating Site U.S.A. Rankings

  • Hitwise ~ 9/09
    1 PlentyofFish
    2 DateHookup.com
    3 OKCupid
    4 Mingle2
    5 WooMe

Niche Dating U.S.A. Rankings

  • Religious Personals, Hitwise ~ 9/09
    1 ChristianMingle
    2 ChristianCafe
    3 Catholic Match 
  • Black Personals, Hitwise ~ 9/09
    1 Black People Meet
    2 Black Singles
    3 BlackChristianPeopleMeet
  • Asian Personals, Hitwise ~ 9/09
    1 Chnlove  
    2 Shaadi
    3 AsianPeopleMeet
  • Gay Personals, Hitwise ~ 9/09
    1 Adam4Adam
    2 ManHunt.net
    3 Out Personals
  • Sugar Daddie, Hitwise ~ 9/09
    1 SugarDaddyForMe
    2 SugarSugar
    3 SugarDaddie
  • Latin Personals, Hitwise ~ 9/09
    1 LatinAmericanCupid
    2 LatinPeopleMeet
    3 Amigos
  • BB Personals, Hitwise ~ 9/09
    1 BBPeopleMeet.com
    2 BBW Personals

– International Internet Dating Rankings

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YuppieDating And DevilsDating Launched

Posted on August 27, 2008

Yuppiedating_devilsdating_loga WLD BLOG — Aug 26 — WhiteLabelDating.com announced the launch of YuppieDating.co.uk and DevilsDating.co.uk. YuppieDating.co.uk is aimed at young professionals and is supported built on the WLD general database, whereas DevilsDating.co.uk is positioned to target casual daters.

See all posts on WhiteLabelDating

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Adryenn Ashley, Book Author – OPW Interview

Posted on August 27, 2008

Adryenn_ashley2 OPW INTERVIEW — Aug 27 — What are you doing to add content to your dating site? Here’s an interesting book/author for you to consider talking to. Adryenn Ashley is author of “Every Single Girl’s Guide to Her Future Husband’s Last Divorce”.

Adryenn, what inspired you to write the book?
I’m like a lot of future second wives. I postponed getting married until I found the right man, but it took a lot longer then I anticipated. By the time I got married, I had a house, retirement and investment assets. I had a lot of my own net worth; I wasn’t marrying into it. So I did a prenup, but I didn’t know everything that needed to be included, and about a year and a half into it, we got into some family law issues with his ex-wife, and I realized that I was wholly and totally unprepared financially for being a second wife. I didn’t protect myself as well as I could have. I accidentally did almost everything right, but had I really known what I was in for, I probably would have done more.

Why do you think people get divorced?
Seventy-five percent of all marriages break down because of financial stress. This leads to the communication breakdown, which then leads to the lack of sex and affairs.

What red flags should a woman look for in a potential (but divorced) partner?
The first thing I would tell any woman who is thinking about marrying a divorced man: Rule number 1: Read the divorce decree. Make sure you know what’s in it; and that it’s actually signed. That happened to a friend of mine. He had to cancel his wedding because he wasn’t actually divorced. It had been ten years but the judge had never signed the papers. If you’re thinking about living together, definitely pull your credit reports. Start having those financial discussions. “I see you have 40 credit cards, they’re all paid off with a zero balance. But why 40?“

Don’t ever think of a prenup as “I’m protecting myself against my future spouse.” Think of it as “I’m protecting myself for my future spouse.” That’s the whole point. As a very litigious society, we have 92 million lawsuits every year and 98% of them are settled out of court. Only 2% go to trial because people know they can sue you, and your insurance company would rather settle out of court. Bottom line, you want to protect your assets and your privacy.

If you could wave your magic wand, what would you do to improve the world’s divorce rate?
I am trying to get everyone to think of a martial partnership agreement as the rock-solid foundation of their marriage. It sets you up financially, emotionally, it makes sure that your hopes and dreams are aligned. People do grow apart, but the last thing you want is to find out ten years into your marriage that you’re the ‘pay the house off’ type and your partner is the ‘leverage the house, mortgage it to the hilt and invest in higher returning assets’ type.

What is your key advice to women in the book?

Get educated. We tend to put blinders on top of rose-colored glasses. If you look at religious marriage counseling, a four-hour marriage class reduces your divorce risk from 50% to 20%. Those four hours are all about asking those difficult conversation questions, which are key. If you don’t want to have a prenup, don’t have one, but do the work anyway. The work is what is going to get you that low divorce rate, because if you do what I tell you to do in my 40 hour marriage planning class, your chance of divorce drops to about 4% instead of 50%, and down from 70% for a second marriage. I teach this class once a year, and I’ll soon certify others to lead classes throughout the country, but you can do the work yourself by following the steps in the book.

How can men protect themselves from divorce?
Right now, there’s a marriage strike going on. A lot of men are not getting married. They see an outrageous court order of $40,000 for Kimora Lee Simmons children (who makes plenty of money on her own). Why $40,000? Do their children need that kind of lifestyle? How much does it cost to feed a child?

Or let’s say your wife has an affair and gets pregnant. In most states, you’re automatically the legal father regardless of whether or not you’re the biological father. There are so many reasons for men not to get married that there’s every reason for them to do this marital partnership agreement work; to really get to know the person they’re marrying, to have these agreements up front.

According to the Red Cross, 23% of babies born into marriage, just by blood typing alone, could not possibly be the husband’s child. That’s almost 1 in 4. If you take into account the report from the Association of Blood Banks, of the DNA challenges in paternity establishment for unmarried couples, over 30% of the people who said “That’s my baby’s daddy” were wrong.

Bottom line, the best insurance you can give yourself and your marriage is the gift of communication. Make sure you talk regularly, and that big decisions are shared equally. The real secret is that making sure you are financially compatible is the best indicator of whether or not you’ll make it to your 50 year wedding anniversary!

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WhiteLabelDating.com By The Numbers

Posted on August 27, 2008

Whitelabeldating_logo
OPW — Aug 27 — WhiteLabelDating.com continues its growth streak with a $20m run rate and 15% growth each month. According to WLD's co-founder, Ross Williams, the monthly revenue has quadrupled since September 2007 and is expecting to hit $2m/month by December 2008. WhiteLabelDating.com is a UK-based software company that enables partners to set up their own branded, online dating sites. Products offerings that are in the works include video profiles, video chat and online speed dating. 

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NYC’s New Dating Service

Posted on August 27, 2008

Onspeeddating_logo
PRESS RELEASE — Aug 26 — OnSpeedDating.com is a new dating site ideal for busy New Yorkers.  OnSpeedDating.com is a new breed of speed dating where the events are geared more towards interests, backgrounds and/or preferences. Some up-coming OnSpeedDating.com events include speed dating for busy executives, volleyball players, gay men, and Wall Street traders. FULL ARTICLE @ 24-7 PRESS RELEASE

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AnotherFriend Adds Virtual Dating, OmniDate

Posted on August 25, 2008

Omnidate_anotherfriend_logo PR WEB — Aug 25 — Members of AnotherFriend, one of Ireland's premier dating sites, can now enjoy getting to know each other in a virtual café before meeting in person. OmniDate's plug and play application transforms traditional online chats and emails into interactive virtual dates. Consumers use personalized 3D avatars to interact with each other. "Virtual dates help users really get to know each other and weed out people who are not a good match with minimum emotional and physical investment upfront." explains Ravit Abelman, co-founder of OmniDate. FULL ARTICLE @ PR WEB

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See all posts on OmniDate

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PURRsonals.com For Single Cat Lovers

Posted on August 25, 2008

Purrsonals_logo
NEWS TIP — Aug 25 — PURRsonals.com is an SNS and a matchmaking site
dedicated to finicky cat lovers. Membership is free and cat lovers can
create a profile, post messages,
videos and photographs, chat through video and audio, post to forums
and blogs, read Kitty Literate’s Blog, and keep up with current news
items at Cat News.

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Matchmakers Conference Next Month

Posted on August 25, 2008

Matchmakerconference_logo_2 OPW — Aug 25 — The 2nd annual Matchmakers Conference is happening on September 12-13, 2008 in New Jersey with an optional Sunday matchmaker training session. The conference suits prospective matchmakers, current professional matchmakers and those interested in learning more about the matchmaking business. I'm doing the keynote session "State of the Dating & Matchmaking Industry. Paul Falzone and Terry Fitzpatrick from The Right One/Together Dating, Julie Paiva from Table For Six, John Galloway from Kelleher & Associates, Julie Ferman from Cupid's Coach and many others will be presenting. – Mark Brooks

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Viral Marketing?

Posted on August 24, 2008

Officemax_logo OPW — Aug 23 — What's a good viral campaign look like? Take a look at this one by Office Max. The restaurant video is the best one I think. Completely unlreated to dating but inspirational nonetheless. Your comments please. – Mark Brooks

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SelectAlternatives, CEO Andy Sutcliffe Interview

Posted on August 23, 2008

Andysutcliffe OPW INTERVIEW — Aug 23 — You’ve heard of People2People. Have you heard of Select Alternatives? They also work with newspapers and offer them dating sites. Here’s the founders story. – Mark Brooks

What is the founding story of Select Alternatives?

Back in 1988 I was working for the Boston Phoenix, which is a weekly alternative newspaper in Massachusetts. I helped to develop the first 900 telephone response personal system that we were then able to leverage into a $100 million company, by offering very local personal services to newspapers in the US and Europe.

With the advent of the internet, the 900-personals business started a very precipitous decline. As I saw the major players in the internet dating space emerge, I thought there was still a great opportunity for people to meet people based on their psychographic interests. They already had an affinity for local alternative newsweekly and I thought we could create the next generation online dating and personal product by being hyper local.

So the basis of Select Alternatives is that it is a series of local sites (currently 27 local sites), each one engineered specifically for the demographics and psychographics of a particular alternative newsweekly or newspaper’s readership.

What is your favorite partner site?
My favorite is a newspaper in Seattle, Washington called The Stranger. It’s a very hip newspaper and has done extraordinarily well in transforming their readership from strictly print to an online readership. They call their personals site “Lovelab”.

What is the proposition to a newspaper? What cut do they take and how does it work for a newspaper?
Typically, there is an initial licensing fee. Newspapers then receive 50% of the revenue from memberships and 100% of local advertising that they sell onto the sites.

What do you charge for membership?
One of the things that really differentiates our sites is that we welcome users to surf throughout the site instead of putting up a “join now” barrier. That’s why we average over 16 pages per visit and we convert 35% of registrants to paid membership. We let people create a profile totally free and if somebody contacts them it’s totally free to respond. However, if they wish to initiate contact we then ask them to buy a membership. The prices vary because it can be determined by each individual newspaper. But typically the membership is $10 for 7 days, $20 for 30 days or $40 for 90 days.

Another way at looking at membership revenue and comparing it to advertising revenue is to divide the membership revenue into the total page views, divided by 1,000, in order to arrive at an average CPM. We average over a $7.50 CPM, with some sites as high as a $12 CPM.

What do the newspapers do in terms of promotion?
The personals link is on the main navigation of the newspapers’ home page. Secondly, on that home page we always put out a teaser ad that has a photo of an actual local member with a direct link into their profile and into the site itself. So those are the basics in terms of standard promotion. Different papers then create different programs. For example, The Stranger came up with a marvelous way of linking their readers to their advertisers by creating “Friends With Benefits card”. The Stranger contacted their local advertisers – coffee shops, restaurants, spas, etc. and said they were going to drive traffic to their establishment in exchange for a discount for their members.

How would you say you compete with the likes of a Match.com?
What differentiates our product from those big national players is that it is strictly local. Match.com is the “Wal-Mart” of dating. They have a gazillion products at a low price but if you’re looking for that particular person and you’re willing to pay a little more for quality, you’ll go local.

Finally what are your plans for 2008 through 2009? Are there any particular business development plans you would like to mention?
Clearly this model has worked in the U.S. This year I’m offering the product in Canada and I am looking for partners around the world – especially in Europe – who would like to represent the product to publications in different countries.

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