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Month: February 2009

Multitaskers Say One Online Dating Site Won’t Do

Posted on February 6, 2009

Online dating - par se zavinacem ASSOCIATED PRESS — Feb 5 – With 1,400 dating sites, according to Hitwise, many singles are posting profiles on multiple sites in the hopes of reeling in the one. Neither eHarmony nor Match.com capture information about how many of their members are on other sites. Markus Frind, CEO of the free dating site Plentyoffish.com, estimates 15% of the people in the US who are active on his site are members of other, paid dating sites. It makes sense to post profiles on more than one site, according to Mark Brooks, editor of Online Personals Watch . He compares serial online dating to bar-hopping. He said people generally settle on one main site and a smaller niche site. Some relationship experts aren't so sure that signing up for multiple sites brings better luck in love. It's better to be on one site proactively than three passively, said Nancy Slotnick, founder of the love-life management site Cablight.com. FULL ARTICLE @ ABC NEWS

See all posts on Plentyoffish
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Are You Up Or Down…How Much?

Posted on February 4, 2009

OPW — Feb 4 — I'm pushing out a press release on Wednesday 11th February morning announcing growth numbers in the internet dating industry on behalf of the Internet Dating Executive Alliance and would like to get the scoop on YOUR site for the press release.  How's your numbers look from August 08 compared to January 09?  Up or down?  How much?  Please email me what you'd feel comfortable sharing with the world.  I have some top level reporters interested in receiving numbers already. 

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Women Prefer Virtual Dating

Posted on February 4, 2009

Omnidate logo modre PRESS RELEASE — Feb 4 – OmniDate has been collecting data on usage patterns since launching its browser-based virtual dating application last year.

  • Virtual dating generates substantially higher registrations by women;
  • Women are 42% more likely to invite someone on a virtual date than to initiate another type of digital communication;
  • Women are nearly 3 times more likely to reciprocate an invitation to a virtual date than respond to other forms of digital messages.

The full article was originally published at 1888 Press Release, but is no longer available.

See all posts on OmniDate

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Huge Security Breach Hits SpeedDate

Posted on February 4, 2009

Speeddate logo TECH CRUNCH — Feb 3 – For at least 30 minutes SpeedDate passwords were totally optional. Type in a user name (no password needed), hit "Log In", and you had access to every private message, 'flirt', and buddy list available on the user's profile. SpeedDate says it is now fixed and that the issue only affected a subset of users, though the number of accounts affected seems to have been substantial. FULL ARTICLE @ WASHINGTON POST

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Huge Opportunities In Internet Dating

Posted on February 4, 2009

Marcporcelli blog logo MARCPORCELLI.COM — Feb 2 — There's more inventory available at affordable CPA and CPM rates today than in recent years. A few large online dating sites have been successful with performance marketing but they have not been as active recently, which has shifted the market share landscape in the last several months. Sites that were not as active in the performance network space are now benefiting. Top online dating sites are in a current throttled or even neutral state. No one is really promoting aggressively, and the traditionally larger dating sites are so focused on partnership portal marketing that they are not utilizing performance networks. In addition to all of this, there has been a huge lack of innovation when it comes to acquisition and retention in the space.

The full article was originally published at MarcPorcelli.com, but is no longer available.

Mark Brooks: So we need to innovate more to entice users to be more brand loyal and stick around longer, and we need to use performance networks. I get it. But why are dating services shying away from performance networks? Are they tiring of dealing with the burgeoning number of fraudulent affiliates? How can these problems be overcome to re-reveal profitable affiliate performance channels? Your comments please.

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The Morning Show With Mike And Juliet

Posted on February 3, 2009

Mike and juliet FOX NEWS — Feb 3 — There a plenty of fish in the sea, and nearly as many online dating sites. M&J investigate which services will help you find that perfect catch. M&J spoke to Dr. Gian Gonzaga from eHarmony, CEO of Lavalife Marina Glogovac and Mark Brooks from PlentyofFish.com. 

Juliet: Dr Gian what are the components to making a successfully compatible relationship?
Dr. Gian Gonzaga: One thing relationship science has shown for the last 40 years is that people who are similar to each other on some important core personality traits, attitudes, values and interests are going to get along better.

Juliet: We’re going to move from E-Harmony to Lavalife.
Mike: Marina, I’ve heard this site called sort of the Sex and the City website.
Marina Glogovac: Yeah, we have 3 distinct communities- a dating community, a relationship community and an intimate community and that’s for people who are more open minded about exploring intimacy. The point is if you’re single you can quickly be surrounded by likeminded people who share your relationship goals.

Juliet: Next we’re going to look at PlentyofFish.com. What set’s PlentyofFish apart from all the other sites?
Mark Brooks: Well we heard a lot of talk about Plenty of Fish being free, free, free, but the real difference these days is it’s big, big, big. We have 900,000 people logging in every day. And we know now that 800,000 people a year are meeting and are in successful relationships because of PlentyofFish.com.
Juliet: Is there a science behind why you hook up so many people together?
Mark Brooks: The fellow who started the site is actually a math wizard and he’s observed the real world and he’s bottled the best of matchmaking. We have a chemistry test but there is a lot going on behind the scenes to match compatible people.

Stephanie: I’m a huge fan of PlentyofFish. Because it’s free and with the economy being down like it is, why not try a free site for 3, 4, and 5 months and then if it doesn’t work you can always pay later. And then take your saved money and go on a date.

Watch the show @ Mandjshow.com
PART 1
PART 2

See all posts on eHarmony
See all posts on Lavalife
See all posts on PlentyofFish

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SpeedDate iPhone App Makes Love Search Faster

Posted on February 3, 2009

Speeddate logo CNET NEWS — Feb 3 — Online speed dating service SpeedDate announced on Monday the availability of its free iPhone application. The app allows access to SpeedDate members' profiles, which you can connect to by sending a "wink" or a quick "flirt." The free version doesn't allow to save potential dates, search based on screen name, or filter searches with more details. SpeedDate offers a seven-day free trial. After that it will cost $59.99/month.

The full article was originally published at CNet News, but is no longer available.

See all posts on SpeedDate

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eHarmony Selects myShape As Fashion Partner For Advice Date Planner

Posted on February 3, 2009

Eharmony-logo PRESS RELEASE — Feb 3 — myShape Inc. has been chosen by eHarmony to be the exclusive fashion e-tailer for the new eHarmony Advice Date Planner. With the eHarmony Advice Date Planner, eHarmony members can get date-ready with fashion tips, trends that flatter, and outfits styled just for her.

The full article was originally published at Market Watch, but is no longer available.

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Zoosk Grows To 16.5 Million Users

Posted on February 3, 2009

Zoosk logo PR NEWSWIRE — Feb 3 – Zoosk, a social dating community, is offering members two days of free communications – on February 13 and February 14 – in celebration of Valentine's Day. The company also announced that it has grown to more than 16.5m users. In January 2009, nearly 100,000 new users joined Zoosk each day. New user growth was driven largely among the Facebook community.

The full article was originally published at PR Newswire, but is no longer available.

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IAC Misses Q4 Expectations

Posted on February 3, 2009

Iac logo
CNET NEWS — Feb 3 — IAC/InterActiveCorp turned a profit in the Q4 but took
a 7% revenue hit, amid a sharp downturn in its advertising and media
business. Match.com revenue fell a modest 3% to $88.1m over the same period
a year earlier. Despite the revenue decline, worldwide subscriber growth
increased by 5% in the quarter, reaching its highest level of paid
membership. FULL ARTICLE @ CNET NEWS

See all posts on Match.com

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