Month: March 2010
Online Cheating Is A Booming Business
SYDNEY MORNING HERALD – Mar 26 – 'LIFE is short. Have an affair!'' That is the line Noel Biderman uses to spruik his dating service, ashleymadison.com, which he claims has more than 5M philandering members, including 10,000 in Australia. An internet search throws up countless websites for cheating spouses, including meet2cheat.com.au, affairsclub.com, lonelyhousewives.com, philanderers.com and benaughty.com. ''I'm often asked if all these sites are causing more affairs,'' said the VP of Relationships Australia NSW, Anne Hollonds. ''To some extent it's easier, you can just sit at a computer. But these tend to be people who are wanting to escape their circumstances and derive the benefits from having a liaison with someone else. There have always been people who wanted to do that but they found other ways of doing it.'' FULL ARTICLE @ SYDNEY MORNING HERALD
See all posts on AshleyMadison See all posts on Philanderers
See all posts on BeNaughty
RSVP’s New Campaign
PRESS RELEASE – Mar 26 – RSVP, Australia’s largest dating site, this
month launches ‘Everyday Moments’ – a new campaign focusing on RSVP’s
dating success stories. Featuring real life couples sharing their
relationship experiences and successes, the new campaign will see
15-second vignettes shown online and television nationally. The new
advertising campaign uses couples from all over Australia who have met
on RSVP.
Match.com Official Android App
ANDROID COMMUNITY – Mar 25 – Match.com has just released an app for
Android. Users can find their soul mates right from their Android
handset. The app is free to download. FULL ARTICLE @ ANDROID COMMUNITY
Cineworld Partners With Easydate
MARKETING MAGAZINE – Mar 25 - Cineworld, the cinema chain, is partnering with EasyDate, to form a new online dating service called Back Row Dating. Cineworld currently operates in around 75 locations through the UK, opening its first screen in 1996. FULL ARTICLE @ MARKETING MAGAZINE
Single Seniors Embrace Changes In Modern Dating Etiquette
BUSINESSWIRE – Mar 24 – The top change? The Internet as a means to communicate more easily, according to the latest DatingData poll from SeniorPeopleMeet. A clear majority of single seniors (43%) named this innovation as the best transformation. Close behind was the fact that either gender can be the one to initiate a date. On the other hand, single seniors were not nearly as enthusiastic about certain changes, including feeling less pressure to get married and less stigma about sex.
The full article was originally published at Fox Business, but is no longer available.
See all posts on SeniorPeopleMeet
See all posts on People Media
eHarmony Is #1 Personals Site Of February
EHARMONY BLOG – Mar 25 - eHarmony was the most visited dating site during the busiest month for dating sites. Online Personals sites grew in popularity during the month, experiencing a 5% increase to 24.2M visitors. eHarmony ranked as the #1 Personals site during the month, attracting 5.0M Americans (up 82%), while Match.com ranked second with 3.4M visitors. PlentyOfFish.com attracted 2.8M visitors, followed closely by SinglesNet.com with 2.6M.
The full article was originally published at eHarmony blog, but is no longer available.
See all posts on eHarmony
See all posts on Match.com
See all posts on PlentyofFish
See all posts on Singlesnet
Canadians Are The World’s Most Active Online Daters
CANADIAN PRESS – Mar 25 - According to comScore Canadians spend more days a month and minutes a day on online dating sites than users in the U.S., U.K., France and Germany. Plenty of Fish is one of the world's most popular and has made a millionaire out of B.C. native Markus Frind. The site recently surpassed 105M logins in a month, Frind says, with as many as 1.5M people visiting daily, and as many as 380,000 messages were being sent between members an hour. Frind has made his fortune through advertising. He still believes PlentyofFish should be free but is looking into how to capitalize on the money spent by online daters.
The full article was originally published at Google News, but is no longer available.
GameCrush Launches Online Dating For Gamers
BIT-TECH – Mar 24 - The service aims to connect paying customers with game-playing ladies and while GameCrush only supports Xbox 360 at the moment, it hopes to expand to Wii, PlayStation 3 and World of Warcraft in the future. There are currently supposed to be ~1,200 PlayDate profiles. Dates cost 400 GameCrush credits – which can only be bought in batches of 500, predictably – and PlayDates keep 60% of the money from each date. 500 credits cost $8.25 USD and GameCrush has figured out the pricing based on what it claims is the equivalent cost of buying a girl a drink. FULL ARTICLE @ BIT TECH
MatchMatrix Compatibility Testing
OPW – Mar 24 - MatchMatrix operates as an oracle in predicting friendship and lovers compatibility based on an analysis of birth dates. It models satisfaction and longevity in platonic and romantic relationships as the function of “energetic compatibility.” The energetic pattern is reportedly fixed at birth and is synonymous with being identified as a human being. MatchMatrix insists that its matching method is not numerology, astrology, biorhythms or traditional personality testing. Read the full study by James Houran and Rense Lange.