Month: May 2010
AshleyMadison.com’s TV Advertisement Draws Complaints
THE AUSTRALIAN – May 31 – A TV commercial that encourages married
couples to have an affair by promoting dating website Ashleymadison.com
has generated 20 complaints after it ran on Nine's hit crime drama
Underbelly last night. A commercial for the website was previously
pulled by sports network ESPN, which is part of the family-friendly
Walt Disney Company, when it ran in the US in 2008. Ashleymadison.com,
which is just one of many infidelity websites, is billed as having
~40,000 members in Australia, and is expecting more after the launch of
its Australian marketing campaign this month. FULL ARTICLE @ THE AUSTRALIAN
Lavalife Works Out Kinks In Site Redesign
OPW – May 31 - Lavalife sent out an email to members letting them know they've worked out the kinks in their site redesign. A new IM system is mounted to the bottom of the screen. Photos are now larger. Nav has been improved.
Zoosk Launches TV Ad Campaign
OPW – May 31 – Zoosk is launching its first National TV campaign in the USA on Monday 1st June. Here's the ad. What do you think?
(video not available anymore)
iPhone Has An App For A Virtual Girlfriend
APP MODO – May 28 - Independent Game development company WET
Productions is launching My Virtual Girlfriend 1.0 for iPhone and iPod
touch. My Virtual Girlfriend is an interactive, 3d, virtual girl,
dating and simulation game that is geared toward the male iphone owner.
My Virtual Girlfriend Features:
– Hundreds of Virtual Girls in full 3d
–
Each girl has a unique personality, but with stereotypical womanlike
behaviors that you have to figure out- how to evolve your relationship
– Clever and funny dialog
– Exclusive Touch system
FULL ARTICLE @ APP MODO
DatingFactory.com Launches New HIV Positive Dating Niche
PR WEB – May 27 – DatingFactory launched a disabled dating niche about
6 month ago. Since then their partners have created and actively
promoted over 100 websites and this niche has proven to be one of the
highest converting and quickest growing dating niches on
DatingFactory’s white label platform. DatingFactory has now launched a
dedicated HIV positive dating niche on the network. The number of
people living with HIV worldwide continues to grow and is now estimated
at over 33M. FULL ARTICLE @ PR WEB
How People Monitor Their Internet Identity And Search For Others Online
PEW RESEARCH – May 26 - Reputation management has now become a defining
feature of online life for many internet users, especially the young.
While some internet users are careful to project themselves online,
other internet users embrace an open approach to sharing information
about themselves and do not take steps to restrict what they share. 57%
of adult internet users now use search engines to find information
about themselves online, up from 47% in 2006. 46% of online adults have
created a profile on a social network, up from 20% in 2006. 46% of
internet users search online to find information about people from
their past, up from 36% in 2006. Likewise, 38% have sought information
about their friends, up from 26% in 2006. FULL ARTICLE @ PEW RESEARCH
Guardian News & Media Legal Action Over ‘Database Infringement’
PRESS GAZETTE – May 27 - Guardian News & Media (GMN), the newspaper publisher, launched its action against businessman Daniel Yorke and his companies Dating Network and X Factor Online Dating after being contacted by three members of its Soulmates service asking why their profiles were appearing on other dating sites. GMN claims that by November last year the dating sites had more than 9,000 profiles in their databases that were identical to those in Soulmates. Use of the Soulmates profiles is a misrepresentation, the writ alleges, and calculated to lead people to believe GNM is involved in a commercial arrangement with the two dating sites, which it is not.
The full article was originally published at Press Gazette, but is no longer available.
Accuphoto To Provide Professional Pictures For Dating Profiles
PPA BLOG – May 24 - Accuphoto is a new service that launches on May 31, 2010. This service will provide verified professional images to members of the online dating community and social networking sites at a fixed price. Accuphoto was started by Brenda Kirkland, a PPA (Professional Photographers of America) member who had tried out the online dating scene and was disappointed by the abundance of poor quality (or inaccurate) profile pictures that people were using.
The full article was originally published at PPA Blog, but is no longer available.