WSJ – Dec 2 - Barry Diller is stepping aside as CEO of IAC/InteractiveCorp. as fellow media mogul John Malone agreed to an asset swap that leaves Mr. Diller as IAC's biggest shareholder. Mr. Diller is turning over the CEO job to Greg Blatt, who has been the head of Match.com. Mr. Diller will remain IAC's chairman. Mr. Blatt started running Match.com in Feb '09. FULL ARTICLE @ WSJ
Month: December 2010
Niche Site Building Strategies For Affiliate Marketers
EXPERIENCE ADVERTISING – Nov 18 – Focusing on niche site building is a good strategy. Focus on a theme and run with it. People like themed sites. To get your niche site online fast, use available content management platforms (Blogger.com, WordPress.com). Ways to increase free traffic to your site are:
– Social bookmark all your articles
– Post to Twitter, Facebook,..
– Incorporate social sharing features – Facebook Like button, Wibiya
– Comment on related blogs
Capture visitor data so you can market to those users by sending deals, promotions, and coupons. Get the most out of your Affiliate relationships. Talk to your affiliate managers to learn more about their products or services. Once you’re producing, you can get a higher commission.
FULL ARTICLE @ EXPERIENCE ADVERTISING
Mark Brooks: Good advice for idating affiliates. You can drive traffic to existing dating sites and/or start your own white label brands so you have a bit more brand equity. Our client, White Label Dating is our recommended option. See Build A Dating Site for more options.
This post also appears on FrequentFlirters.
Reaching Audiences Through Social Media
OPW – Dec 1 – "PR 2.0: New Media, New Tools, New Audiences" book, written by Deirdre Breckenridge, provides a public relations slant on Web 2.0. The author calls this PR 2.0 which is the convergence of PR and the Internet with potential to change how brands reach customers using social media. "Social networks are giving people more reach which extends to their friends' networks as well", says Mark Brooks. Being connected starts with a blog. A blog is the best way to say who you are. "Start a blog and take a stand", advises Brooks. "People are tired of advertising. PR and word of mouth are more important these days. "If people trust the people behind the company, they are going to trust the brand." Dr. Neil Clark Warren of eHarmony branded his company on himself and people have connected with his persona and brand, and that is the underlying principle of eHarmony's success. The key concept is "people buy from people".
This post also appears on FrequentFlirters and SocialNetworkingWatch.
eHarmony To Publish Books
THE BOOK SELLER – Dec 1 – Octopus publishing group will publish a range of books in association with eHarmony, after signing a book deal. The first book to be published in January 2011 is Dating the Second Time Around: Finding Love that Lasts, a "one-stop guide to re-entering the dating scene". It features advice, quizzes, compatibility tests and tips on how to create the perfect online profile. It is edited by Dr Gian Gonzaga, eHarmony's senior director of research and development and head of the eHarmony Labs research facility.
The full article was originally published at The Book Seller, but is no longer available.
Mark Brooks: Very smart marketing. This is also a great PR strategy. Writers love to read. They'll see the books on the shelves and be more inclined to write about idating and eHarmony.
Be More Tax Efficient – Rob Bossart, Tax Advisor
OPW INTERVIEW – Dec 6 – Rob Bossart has advise idating companies how to become more tax efficient. I had a chat with him to see what he could do for you. – Mark Brooks
How did you come to be a tax advisor?
I was an International Tax Partner of Arthur Andersen and left before it collapsed. I then became the co-chair for International Tax of the Greenberg Traurig Law Firm. After two years there, I decided that as both an attorney and a CPA, the best way for me to work with entrepreneurs and startups was to go out on my own, which is exactly what I did in 2003.
You work with Internet companies. Have you worked with internet dating sites yet?
I began with one dating site in 2002 that had owners from four different countries. A more recent dating client has four owners: 2 US and 2 Canadian. So there are tax issues on both sides of the border as well as in other countries.
Are there any special challenges for internet dating sites in that situation?
There are quite a few if you’re going to approach the US marketplace. Most entrepreneurs are so focused on running the business that they don’t consider the tax implications. If they structure it properly, they could address the US marketplace, have US customers, and not pay any US tax on operating income in many cases..
Obviously there are some differences between US citizens and entrepreneurs from other countries. Nevertheless, an offshore operating entity that does things properly can have zero US tax on operating income. That means offshore entrepreneurs can gain access to the US marketplace without necessarily paying US tax. and US individual entrepreneurs can have a business that approaches the US marketplace and not pay U.S. tax until they put the cash in their own hands.
As a result, both types of entrepreneurs can grow the business with pre-tax dollars rather than after tax dollars, which leads to a geometric expansion of the business and its value for purposes of selling it.
When you say offshore…what does that mean? What sort of jurisdictions do you advocate?
If you’re going to pay no tax you need to be tax free jurisdiction. There are a number of those around the world, many of which I already work with and I find new ones every day. Nevertheless, it is not just a question of where is the operating company incorporated, for U.S. entrepreneurs, it’s where the parent is incorporated.
For all entrepreneurs, it’s also where are the services performed. For example, if a company is incorporated in any tax free jurisdiction but it operates its software on servers located inside the United States, the company will not only pay 35% US corporate tax but also an additional 19.5% tax because of the US Branch Profits Tax rules.
So what general strategy would you recommend for dating sites that do business in the USA?
For those doing business in the USA there are 2 or 3 things to focus on. First is making sure that you have a proper corporate structure so that you’re not subject to immediate tax in the country in where you’re incorporated. Now depending upon where the ultimate parent company is located, you want a jurisdiction that is amiable to either zero or low tax on dividends received. There are a number of those countries.
The next thing is the location of the servers. For example, if the offshore company owns servers in the US or it has its software hosted on a 3rd party server in the US it is still subject to US tax. Alternatively, if the offshore company had its servers located somewhere else outside the US it wouldn’t be subject to US tax. The question is would the income be subject to tax where the servers are located? In some jurisdictions the answer to that question is whether or not the company owns the servers or is simply having its software hosted on servers in that country. So it is something that you have to be very, very careful about and make sure that you’re doing things the right way.
The third thing you have to be careful about is what I call the substance issue. Most dating sites require a significant amount of data generation, massaging, reviewing, support services, etc. Where do you locate the support services and what is the relationship between the operating entity and the support services? Are they all part of the same company or are they part of a different company? And what are the tax consequences of that? If it is organized properly it can be a very profitable venture.
How does it work for a company that is already operating in the USA?
There are 2 different scenarios. Let’s focus first on the startup entrepreneur. The startup entrepreneur is in the best possible position because they are not moving anything outside of the United States. They are simply going to incorporate an entity or entities outside of the US to be the operating company. The offshore company may need a sister U.S. company to provide some support services in the US performed under support contracts. The offshore company could then take advantage of the onshore company’s resources.
Somebody who is already operating in the United States is not in a hopeless position. I’ve taken many internet companies offshore. It is simply a question of the fundamental nature of the business model, and how many entrepreneurs are involved in the ownership of the entity. There are many US tax rules involved in moving certain things offshore as well as operating offshore that will come into play, and we have to be careful about each and every one of them.
How can the companies contact you?
Via email at rtbz3@yahoo.com or simply call my cell at 917-328-3137.
How do you typically structure a consulting engagement?
I can structure almost any kind of fee arrangement agreeable both parties, but I have no hourly billing rates. I can work on a fixed fee with one payment or over a period of time. I can also participate in profits under certain circumstances. It is all a question of what is appropriate for the entrepreneur.
eHarmony To Launch In Japan
OPW – Dec 1 – eHarmony is planning to launch in Japan, we just heard from Fernando Ardenghi. eHarmony blog wrote that the site was put up on Sep 28th, 2010, 6 weeks after Brazil officially launched. According to the domain's Whois data, eHarmony bought the jp. domain on Jan 20th, 2009. Kaori Kitagawa is eHarmony Japan's Product Manager.
Free Online Dating And Its Effects To Be Discussed At iDate
MARKET WIRE – Dec 1 – The 8th Annual Internet Dating Conference on January 19-21, 2011 at the Miami Beach Convention Center will cover the potential long term fiscal effects of the free online dating business model in the industry. iDate2011 Miami will include sessions on various free business models and also suggest possible best defenses to retain a paid customer base. The conference also contains 2 separate pre-event sessions on January 19: An Introduction to the Online Dating Industry and A Matchmaker Session for the Offline Match Making Business. FULL ARTICLE @ SYS CON
Dating Sites Used In Divorce Fights
HERALD SUN – Dec 2 – Warring couples are increasingly using dating site as evidence to prove the time-line of a relationship. This could affect the division of assets. In some cases, people who argued they had been still in the relationship and entitled to assets were revealed to have been listed as single on a dating site. An international research shows that in the US social networks such as Facebook are increasingly involved in divorces. The American Academy of Matrimonial Lawyers found most divorce lawyers saw more cases using social media for evidence of cheating. As Australia has a no-fault divorce system, people did not need to prove reasons such as cheating. But the separation date with de facto or same sex couples can, in certain cases, end up being critical to which court – state or federal – divides the assets. FULL ARTICLE @ HERALD SUN
Affordable Dating Sites
UWEEKLY – Dec 1 - Sam Yagan, one of OkCupid's founders and CEO, helped create the site in 2004 after he and friends decided there was a gap in the online dating market. "First, the dating sites didn't do a good job of predicting who would be good with who. Second, we thought it should be more fun and easy to navigate. And third, it should be more affordable to college students", says Yagan. OkCupid counted 5.6M members in Aug '10. OkCupid may have opened the gates for younger online daters, but it is not the online option out there. A new site getting ready to launch called Kikini.com dedicated to college-aged members.
The full article was originally published at UWeekly, but is no longer available.

