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Month: July 2011

How Is Google+ for Dating?

Posted on July 6, 2011

Google+ project logo THE SOCIAL GRAF – July 6 - 88% of Google+ members are men, according to Google Analytics, compared to 10% for women and 2% for "other." That's not terribly surprising, considering that the early invitations circulated in nerdlicious tech circles. If Google+ catches on as a hot new SN, the gender balance will be around the 51-49% female-male proportion. If Google+ fails, the proportion of female users will remain small. So how is Google+ for dating?  Facebook has succeeded by offering features which are relevant to every major area of human life, and one of the most popular uses, is meeting people for dating. Facebook recommends itself for romantic trolling for a number of reasons: it's free; you can see endless numbers of profiles, and the pool of potential partners is huge; you can check out photos, interests and other qualities that may be important in a prospective partner. Google has deliberately positioned Google+ as a more private alternative to Facebook, suggesting there may be fewer opportunities for idly browsing the profiles of people you don't know, and less access to content (e.g. photos) that people look for when canvassing for dates online.

by Erik Sass
The full article was originally published at Media Post, but is no longer available.

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How to Get a Visa for the Moscow Internet Dating Conference

Posted on July 6, 2011

IDate Moscow OPW – July 6 – The next Internet Dating Conference is in Moscow, September 29-30, 2011. Check out the agenda, and Moscow is definitely worth visiting. To get a visa you'll need a letter of invitation from an organization registered with the Russian Foreign Ministry Office. The easiest way to get it is to make a reservation at the Holiday Inn Moscow Lesnaya, than fax this Reservation & Visa Request form to +7 495 2258281 (there should be no charge). Once you have the invitation contact the Russian Embassy and apply for the visa. Starting July 1, 2011, the Russian Embassies only accept online applications at http://evisa.kdmid.ru. The process takes about 10 business days. Piece of cake. See you there.

Detailed info is available here

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Turning Love Into Money in China

Posted on July 5, 2011

Jiayuan logo new WSJ – July 5 – Chinese online dating market is expanding fast. According to Oppenheimer & Co., there were 19M visitors to Chinese dating sites in 2010, only a fraction of the estimated 156M single adult Internet users. That number is expected to increase to 60M by 2015. Market leader Jiayuan, which claims 44% of sector revenue, operates a fee-for-results model. Second- and third-place rivals Zhenai and Baihe require an upfront fee or provide a personality matching service. Internet consultancy iResearch projects total revenue from China's online dating will expand from $74M in 2010 to $290M in 2015.

by Tom Orlik
See full article at WSJ

See all posts on Jiayuan.com
See all posts on Zhenai
See all posts on Baihe

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iDate Video Follow-up with Marc & Mark

Posted on July 5, 2011

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eHarmony to Launch Campaign Featuring Real-life Singles

Posted on July 4, 2011

Eharmony-logo CAMPAIGNLIVE.CO.UK – June 29 – eHarmony is switching its focus from real-life couples to singles in its latest UK advertising campaign. Single members are talking about their experiences of using the service. eHarmony launched in the UK in 2008 and claims to have 1.5M UK members.

by Sarah Shearman
See full article at CampaignLive.co.uk

See all posts on eHarmony 

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Dating Site ‘Thin Only’ Event Causes Outrage

Posted on July 3, 2011

Fastimpressions logo SNEWS.CO.NZ – Jun 29 – Fast Impressions is organizing an event in Auckland where the women attending must be size 10 or under, while the men can be any size they like. Fast Impressions say they're just catering to men who like slender women, but women here say it's discrimination. “That's the nature of dating and what we do is we simply meet that demand and put on events that we know our members want to go to,” says CEO Justin Parfitt. He says the event, scheduled for July, is almost full.

by Liz Puranam
The full article was originally published at SZNews.co.nz, but is no longer available.

See all posts on Fast Impressions

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How to Boost Your Subscription Conversion Rates – Seminar

Posted on July 1, 2011

Subscription site insider logo OPW – July 1 – Subscription Site Insider is running a live webinar for acquisition marketers on July 28th, 1-2pm ET with Mark Brooks as a guest star. Dating sites average double the paid subscription conversion rates that other types of content sites do. (That's despite insane competition, including many popular free sites.) In this webinar, you can learn how to apply their proven conversion tactics to your own site. Purchase your ticket for $247. It is free for Subscription Site Insider members ($57/month membership).

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DateMySchool Expands to 204 More Campuses

Posted on July 1, 2011

Datemyschool logo VILLAGE VOICE – Jun 30 - Last November, two Columbia students launched DateMySchool, a dating service exclusively for college students. DateMySchool now serves a total of 350 schools and has upwards of 25K registered users. Marketing director Shreshth Dugar explained how DateMySchool is able to thrive in the overcrowded world of online dating; "DateMySchool has all the people you don't know but automatically trust,because they went to the same school, paid the same tuition, and have the same academic goals as you. It has a sense of security that most dating sites, which filter people by their zip codes, can never have.

by Willis Plummer
See full article at Village Voice

See all posts on DateMySchool

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Wedding Bells for Irish Online Daters

Posted on July 1, 2011

Another friend nove logo IRISH EXAMINER – July 1 - Irish biggest dating site, Anotherfriend.com, has reported ~200 couples tying the knot. It is now estimated that ~500K Irish singletons have swapped the traditional methods of looking for love for online dating to find their perfect partner.

by Lynne Kelleher
See full article at Irish Examiner

See all posts on AnotherFriend

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