IDATE – Aug 2 – Christian Vollmann, Managing Director at eDarling will cover the new code of conduct the 4 major players in the German dating industry have initiated. The iDate event will be on September 10-11 in Koln, Germany. eDarling is a matchmaking service for singles who are looking for a long-term relationship.
Month: August 2012
Social Discovery Conference: Register By Aug 2nd And Save 50%
OPW – Aug 1 – There are only 2 days left to register for the Social Discovery Conference using our special link, and save ~50% ($445) off the registration at the door. The conference is taking place next week, on Aug 6-7 in San Francisco at the Merchants Exchange Building. Speakers include: Steve Sarner (Tagged), Cody Simms (StumbleUpon), Geoff Cook (MeetMe), Brian Bowman (theComplete.me), Drew Dillon (Yammer), Louise Thompson (Badoo), Larry Magid (CBC News) and others.
Infographic – The History Of Mobile Dating
OPW – July 31 – Mobile dating began to take shape in 2003. ProxiDating was one of the first dating services using bluetooth. In 2004 Match, Webdate and Lavalife were the mobile dating early leaders. 2006 was the year of skepticism, and bad mdating user experience. It wasn't until the iPhone arrived in 2007 that mobile dating took off. 2010 was the year mobile dating becoming mainstream. In 2012 mobile dating is now overtaking online dating. Match.com and POF.com and Badoo now see over 40% of their log-ins coming from mobile phones and mobile dating is expected to generate $1.4 Billion in revenue in 2013 worldwide.
What Apple, Amazon And Netflix Understand About Their Customers (That Your Company Probably Doesn’t)
OPW – Aug 1 – We're summarizing books now as well. Here's our 'Nutshells' (top three actions) from this 288 page book from Jan 2012.
1. Identify your consumer evangelists that reach your mainstream users. Feed and groom them with regular attention and information and keep them excited.
2. Have your employees and executives (purely qualitatively) interview your customers to find out exactly what their thoughts are on your products. Discuss problems and dig deeper. What do they want your products to do, experience and achieve for them. 10-15 mins telephoneinterviews. Reward interviewers and involve everyone.
3. Use this information to improve your products, and report back to interviewees on the changes their feedback prompted. Use the feedback for your advertising and marketing campaigns as well.
For the top ten 'Nutshells,' see the Courtland Brooks blog.
Badoo App Comes To Windows Phone Marketplace
WMPOWERUSER – Aug 1 – Badoo has delivered a Windows Phone app to Marketplace. Badoo is popular in Latin America, Spain, Italy and France and operates in 180 countries. On Android the app has ~5M downloads.
See full article at WMPoweruser
This post also appears on SocialNetworkingWatch.