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Month: October 2014

SeniorMatch.com Launched Mobile Version

Posted on October 17, 2014

Seniormatch logoPR WEB – Oct 17 – The company has launched an optimized mobile version of their website m.seniormatch.com. The new site will to make it easier for iPhone and Android users to search and contact other members on their smartphones and tablets.

See full article at PR Web

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Lunch Actually Buys LOLA Dating App

Posted on October 16, 2014

LOLA screenshotTECH IN ASIA – Oct 16 – Mobile dating app Love Out Loud Asia (LOLA) received seed funding from FatFish Medialab, made 350K matches, and paired over 10Ksingles across Southeast Asia. This acquisition arms Lunch Actually for the first time with a mobile-oriented service. The LOLA team will launch a new version of app in early 2015 for both iOS and Android.

by Terence Lee
See full article at Tech in Asia

See all posts on LOLA
See all posts on LunchActually

This post also appears on InternetDatingInvestments.

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Kestrel Swoops On Cupid Dating Shares

Posted on October 16, 2014

Cupidplc logo new dec 12HERALD SCOTLAND – Oct 16 – Kestrel is likely to have spent ~ £165K buying an additional 750K shares, increase its holding in Cupid to more than 13.9M shares (19.54% of the business). Cupid's shares closed up 0.25p, or 1.1%, at 23p, which means Kestrel's stake is worth more than £3M.

by Greig Cameron
See full article at Herald Scotland

See all posts on Cupid plc

This post also appears on InternetDatingInvestments.

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Zoosk IPO: Offering Price Is Everything

Posted on October 16, 2014

Zoosk logo new Dec 13SEEKING ALPHA – Oct 16 – Despite a great product, the large marketing expenses (72% of revenue in fiscal 2013) and expected premium valuation of $8-$16 raise investing concerns. The question: Is any price in that range a good incentive to purchase shares, or could this be a short candidate once it goes public? Acquisition offers may be unlikely with limited IP and a game like user experience similar to OkCupid or Tinder, specifically if the company is priced at a premium in its IPO.

See full article at Seeking Alpha

See all posts on Zoosk

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Zhenai And CAMF Launched Happy Marriage And Family Project

Posted on October 16, 2014

Zhenai happy marriage projectWOMEN OF CHINA – Oct 15 – The China Association of Marriage and Family Studies and leading dating service Zhenai.com, jointly launched the project that aims to combine the wisdom and strength from experts and scholars to guide modern concepts of marriage and family, especially in terms of gender equality and family responsibility. The project should also further research the laws and regulations on marriage and how to establish a happy family.

by Yao Yao
See full article at Women of China

See all posts on Zhenai

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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eHarmony’s New EH+

Posted on October 16, 2014

Eharmony eh+FAST COMPANY – Oct 16 – Dr. Neil Clark Warren announced EH+, its first product that uses human intervention for the more "complex cases", costing $5K/yr. The company quietly launched a soft rollout of the service in January, but did not make a nationwide press announcement. Exact figures were not released but they revealed that several hundred customers have signed up for the new service. The founder also acknowledged that while approximately 600k couples have found wedded bliss on eHarmony, some 70% of its users say they are not satisfied with the online matchmaking site.

by Kathy Chin Leong
See full article at Fast Company

See all posts on eHarmony

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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9M Germans Use Online Dating

Posted on October 16, 2014

Online dating oct 14TELECOMPAPER – Oct 15 – Bitkom Research in corporation with Aris report that 36% were successful and found a partner. Among young people age 14-29, 23% has tried it. 16% of age 30-49, and 14% of 50-64. While 12% of Germans have signed up for a dating website, the study showed that only 8% are actively using the service. Only 25% of users were willing to pay.

See full article at Telecompaper

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Avoid Delusional Thinking In Start-up Growth Strategy

Posted on October 15, 2014

Howaboutwe aaron schildkrout linkedin@ANDREWCHEN – Oct 13 – IAC’s HowAboutWe co-founder, Aaron Schildkrout, explains a basic overview of why magical thinking is so pervasive in early stage online dating distribution strategies, with regards to Virality, Press, BizDev, Content, SEO, and Paid Acquisition / Direct Marketing. He explains that the most important and powerful customer acquisition tactic is building a product that people love. The other tactics are important — and sometimes become the key to growth — but in almost no consumer product cases can they be relied upon.

by Aaron Schildkrout
See full article at @andrewchen

See all posts on HowAboutWe

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Cupid’s Major Shareholder More Than Doubles His Stake

Posted on October 14, 2014

Cupidplc logo new dec 12IFAMAGAZINE – Oct 13 – Richard Griffith, one of Cupid’s top-five shareholders, has raised his share capital from 3.9% to 8.9% after buying up 3.2M shares. Cupid reported last month that revenues in H1 declined to £7.2M from £9.4M in H2 2013 due to lower direct marketing spend, a more competition market and delays in implementing product changes.

The full article was originally published at IFA Magazine, but is no longer available.

See all posts on Cupid plc

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Dating Domains Sale

Posted on October 14, 2014

Domain for saleOPW – Oct 14 – Do you have any dating domains you'd like to sell? Please list them on an auction site (e.g. namejet.com) and send me a link (mark@courtlandbrooks.com) to the domain sale. We'll review it and run it in a special post on November 1st and list your domain for sale.

See all domains & sites for sale

Post by Courtland Brooks Internet Dating Marketing Consulting

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