NATIONAL POST – Feb 18 – LA PhD student Chris McKinley applied his mathematical skills to OkCupid to “hack” their algorithms, transforming his empty inbox into a treasure trove of compatible mates and, 88 dates later, a marriage proposal. Then tech CEO Amy Webb, similarly luckless on JDate, created her own algorithm using 72 traits to land a husband. “Algorithms can mathematically continue to become more precise in terms of connecting like-minded and similar people,” says Amarnath Thombre, president of Match.com, “but there will always be magic to love.” Match uses 1,500 parameters in a “love equation” with a feedback mechanism. So “the more users rate, the better they date,” he says. In a new commercial, eHarmony asks: “Do you want fast or forever?” As it turns out, lots of people prefer fast, like Tinder.
by Rosemary Counter
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