WEBWIRE – June 17 – The next European iDate (Internet Dating Conference) will be held in October 14 – 16 in London at the Strand Palace Hotel. Registration is now open.
Month: June 2015
Zoosk Enables Users To Verify Photos
MARKETING DAILY – June 17 – Zoosk's new "photo verification" feature enables users to submit videos of themselves certifying their profile photos are accurate representations of what they look like in real life. This feature will be highlighted in new commercials in the brand's "First Comes Like" ad campaign.
Tinder Works Because It Mimics Millennia-old Human Behavior
BUSINESS INSIDER – June 17 – "Tinder works because it mimics the first thing people have to do in a real-life encounter — they have to look at the person", said biological anthropologist Helen Fisher. You can tell a lot about a person from just looking. "Dating sites are not dating sites," Fisher said. "They’re introducing sites."
“Verona” Dating App Aims To Match Israelis And Palestinians
NATIONAL POST – June 16 – Matthew Nolan created Verona, a free Tinder-like dating app in which Israelis and Palestinians can meet and form relationships across the world. Nolan said two of his friends, one from Israel and the other with Palestinian heritage, who are dating, influenced him to create the app.
Marriage Doesn’t Play A Large Role In People’s Lives
CS MONITOR – June 15 – Singles now outnumber married adults in the US. One in 7 lives alone (~31M compared with 4M in 1950). Only 30% of Millennials say that having a successful marriage is “one of the most important things” in life, according to the Pew Research Center. In 1950, married couples represented 78% of households in the US. In 2011, the US Census Bureau reported, that it had dropped to 48%. The average age at which both men and women first marry has been creeping upward, to 27 for women and 29 for men. It was 20 for women and 22 for men in 1960. People focus on their careers and their own personal fulfillment. Also it is singles, not marrieds, who are the most active. When people get married, they have less contact with their friends. The definition of “single” is a bit vague. Statistically, it simply means unmarried. And that leaves plenty of room for different family structures.
How Zoosk Makes Money
VATOR.TV – June 13 - Zoosk sells premium subscriptions, as well as features that can be unlocked with digital currency called Zoosk coins. Coins come in packages; users can spend $99.95 for 1,800 coins, $39.95 on 480 coins or $19.95 on 180 coins. Digital currency is still a relatively small revenue stream for Zoosk, but it is growing. In 2013 the company made $24,350 from this stream, up from $5,376 the year before.
BenefitsBritain.com: New Dating Site For People On Benefits
DAILYMAIL.CO.UK – June 14 – There are currently ~6M people claiming benefits according to the DWP (Department for Work and Pension). A new dating site for those people, called BenefitsBritain.com, launched on Friday, with Benefits Street star White Dee approached to be the site's poster girl.
Founder Of White Label Dating Bags £725K Dividend Payout
FINANCIAL MAIL – June 14 – Dating entrepreneur Ross Williams has pocketed a £725K share of the payout, which was a fall from the previous year’s dividend of £2.5M. His company Global Personals, which last month changed its name to Venntro Media Group, increased its turnover by £2M to £44.3M for the year to August 31, 2014 but pre-tax profits fell from £4.1M to £2.3M.
by Sarah Bridge
See full article at Financial Mail on Sunday
Courtland Brooks
OPW – June 12 – We're committed to helping the industry grow, which is why we've run Online Personals Watch and spoken at and helped out at the Internet Dating Conference for the past ten years.
Need some help? Courtland Brooks helps Internet dating companies grow. For the price of a marketing manager you get access to a seasoned team of Internet dating professionals. Email me at mark@courtlandbrooks.com if you'd like to get insight on your strategy, and help with media relations and business development.
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