MASHABLE – Feb 28 – Zoosk recently reported on the success of opening messages: A message with an exclamation point was 10% more likely to receive a response. Comedian and author Sam Greenspan wrote 11 Points Guide to Hooking Up and talked about the importance of grammar and punctuation in online dating conversations. "Exclamation points are the most important, but dangerous," he says, "The best strategy is using one exclamation point whenever something you write might be interpreted the wrong way without."
Month: February 2016
Affiliate Network Payouts Spreadsheet – February 2016 Update
OPW – Feb 29 – We have just updated our Affiliate Networks Payouts Spreadsheet, a comprehensive list of leading affiliate networks along with their online dating offers. It also includes some direct online dating affiliate offers. We have removed Clickbooth. In January, the company announced that they were shutting down its affiliate network and moving on to create the next step in Performance Marketing.
Indians Embrace Dating Apps
by Nirmala Ganapathy
See full article at StraitsTimes
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The Top 10 Internet Dating Reporters On Online Personals Watch For 2015
COURTLAND BROOKS – Feb 26 – We've assembled a list for you of the top reporters who have been writing about online dating sites and apps. Here is the list. For more detailed info about each reporter, visit our Courtland Brooks blog.
- Jordan Crook, Tech Crunch
- Natasha Lomas, Tech Crunch
- Sarah Perez, Tech Crunch
- Georgia Wells, Wall Street Journal
- Quetin Fottrell, MarketWatch
- Caitlin Dewey, Washington Post
- Sara Castellanos, Boston Business Journal
- Rob Price, Business Insider
- Sam Shead, Business Insider
- Kerry Flynn – IB Times
Person.com Relaunched With New Features
PRWEB – Feb 25 – Person.com a global online relationship building site, has just relaunched, adding new features such as Discover, Impressions and enhanced Chat. The relaunch of Person.com took Emerge Media, the parent company, one year and a half.
Momo Receives A Commitment From Alibaba To Go Private
SEEKING ALPHA – Feb 24 – Momo named Alibaba's vice chairman Joseph Tsai to its board. This move represents a commitment from the Chinese giant to help Momo's management to take it private. Last summer, executives at Momo proposed to acquire all of the American shares they don't already own for $18.90 each in cash. The management of Momo currently owns about 48% of the company's outstanding shares and has 84% of the voting power. Momo is known to be a Chinese version of Tinder.
See full article at Seeking Alpha
This post also appears on InternetDatingInvestments.
Match Group IPO Raises Questions About Privacy
HUFFINGTON POST – Feb 23 – Despite its success, Match's IPO was not without controversy. Questions were raised by IAC's decision to include two educational companies (The Princeton Review and Tutor) along with the dating sites in the newly-formed Match Group. By mingling two educational companies that feature large student populations with dating sites, does Match intend for a student's personal information to be accessed by those dating sites? According to the policy user's information can be shared "with vendors and other third parties" – sites like Tinder and Match.com.
FriendFinder Networks Sold Its Penthouse Subsidiary
BUSINESS WIRE – Feb 24 – FriendFinder Networks have sold all of the shares of the companies comprising FFN's Penthouse enterprise to Penthouse Global Media. I asked FFN's CEO for comment. Here's the inside track. "We decided that given our intense focus on dating and cams, we weren't in the best position to give Penthouse the undivided attention it deserves, and Kelly Holland is really passionate about giving it this undivided attention and raised the money to do a management buy-out. We're going to be continuing with live caming of Penthouse models so this arrangement was really a win-win for both parties."
See full article at BusinessWire
This post also appears on InternetDatingInvestments.
Tinder Is The Darling Of The Press
OPW – Feb 23 – The press just loves Tinder. In our "Best And Worst Press Coverage" overview, Tinder was the absolute winner in 2015. The mobile dating app appeared in the news on a daily basis with mainly positive press hits (except when CEO Sean Rad was interviewed;).
Here is the list of dating sites/app with best press coverage:
- Tinder
- Match.com
- eHarmony
- Grindr
- POF
- OKCupid
- Happn
- Bumble
- The Grade
- Hinge
The worst press coverage:
On the other site, for AshleyMadison 2015 was an exceptionally horrendous year. The site was hacked, members data was leaked online, and lawsuits followed; without a doubt AshleyMadison was the company with the worst press coverage of all.