TECH CRUNCH – Apr 28 – Tinder Social lets friends swipe and match with other groups they want to meet. Unfortunately, Tinder users who are being opted into this feature by default are surprised to find that it automatically displays which of their Facebook friends are also using Tinder. Tinder Social presents a list of all users' Facebook friends and lets them view their dating profiles from a very accessible interface. But Tinder is still experimenting with Tinder Social, and is only testing it with a small group of users in Australia.
Month: April 2016
Upcoming Stellar Conferences: Grow.co Mobile Apps Unlocked & iDate
OPW – Apr 28 – I'm headed to Grow.co's Mobile Apps Unlocked next week May 4-5. Looks like a stellar line up, including speakers from Tinder, Match, Zynga, Google and Fiksu. It's focused on mobile marketing and analytics. The Mobile Dating Conference is June 9-10 and is the must-attend event of the season IMHO. See you at one or both of these events perhaps.
Post by Mark Brooks @ Courtland Brooks.
Finding Friends Digitally Is Still Hard
eReveal Matches People Based On Their Selfies
MARKETWIRED – Apr 27 – eReveal is a new free dating app that requires only a "selfie" to match someone with compatible dating partners. Users download eReveal and register using Facebook. Once logged in, they are asked to take a selfie, which starts the eReveal matchmaking process. eReveal's Face Pattern Analysis engine takes a few seconds to determine key personality traits, and then suggests matches (green – very compatible, yellow – average and red – not so much).
Mobile Dating Conference (iDate) – June 8-10 In LA
OPW – Apr 28 – There are only 5 weeks left before the next Internet dating conference (iDate). The next iDate will be focusing on mobile, and is taking place on June 8-10 in Los Angeles. The agenda will be finalized in the next days but is looking very good. Speakers include Geoff Cook, CEO of Meetme; James Infusino from Zoosk; John Volturo, CMO of Spark Networks; Amanda Bradford, CEO of The League; Jeremy Foreshew from Grindr and others. There will also be a special pre-conference session – Mobile strategy for dating startups by Steve Dean (Courtland Brooks).
Tinder’s Competition In India
EXCHANGE FOR MEDIA – Apr 26 – Taru Kapoor is focusing on establishing Tinder in India. The 97% growth of its active user base in India over three months and 400% increase of app downloads over the last year explains Tinder's strategy to open its first international office in Delhi. Close behind is TrulyMadly; launched in 2014 whose market share is 2.5%. Another homegrown app built in 2014, Woo has 2.5M users. QuackQuack has 1.3M users. Ravi Mittal, founder, QuackQuack says, "Our focus has been more on the casual side of dating." TrulyMadly only considers Tinder as its main competition. Woo's marketing strategy focuses on social media. For QuackQuack, simple banner ads have been effective for driving good ROI till date. TrulyMadly, Woo and Tinder have also invested in events.
by Madhuwanti Saha
See full article at Exchange For Media
See all posts on Tinder See all posts on Truly Madly
See all posts on Woo See all posts on QuackQuack
Kamcord Raises $10M And Wants To Livestream Tinder Sessions
Tinder Wants To Be More Serious, Removes ‘Keep Playing’ Button
by Doug Bolton
See full article at Independent.co.uk
The Science Behind Online Dating Profiles
Tinder Hires Former Spotify Executive To Lead International Expansion
MUMBRELLA – Apr 27 – Sriram Krishnan takes on a brief to build the brand in new markets, including Asia. Krishnan led the expansion of Spotify in Asia Pacific in 2014, establishing the brand in countries including Singapore, Malaysia and Hong Kong.