Taru Kapoor, India Head Of Tinder, Talks About Challenges
Posted on November 10, 2016
BUSINESS WORLD – Nov 9 – India has seen a strong organic growth and is among Tinder's top five growing markets and the largest in Asia. "We believe that the conservative Indian mind set is steadily shifting and it's only a matter of time before it adapts to Tinder's ideology. Before Tinder, women often felt overwhelmed using traditional dating sites because men could message anyone they wanted to – whether the woman was interested in connecting or not. With Tinder, users can only contact one another if they both mutually express interest in connecting," she said. Tinder in India has incredible potential. With ~160M smartphone users, India is one of the largest markets in the world. Indian youth are mobile-first global citizens.
