ASKMEN – Dec 22 – eHarmony found that 11% of of singles get contacted by their ex during the holiday season — or do the contacting themselves (8%).
Month: December 2017
Badoo Makes It Easier To Find Club Crush
MIXMAG – Dec 21 – With 366M registered users, Badoo is the world's biggest dating app and also the one with the most in-depth features. Badoo's People Nearby function shows a list of everyone else around. Users can also see who they bumped into the night before and spark up a conversation the next day. Other features include 'Lookalikes', which matches users with their celebrity crush, video chat functionality and verified profiles and photos that confirm users are legit.
Instagram Is Now A Dating Platform, Too. Here’s How To Navigate It
NEW YORK TIMES – Dec 21 – Instagram has ~ 800M users worldwide who engage with the app at least once a month. Of those, 300M use Instagram Stories every day. Some of them use Instagram as a supplemental match-making tool. Instagram provide a visually driven collage of our life, a way of expressing interest through likes and comments, and connecting in the form of a private chat. And though Instagram can offer more depth than an abbreviated Tinder or Bumble or Grindr profile, it is still a curated highlight reel.
How Dating Was Different In 2017
BUSTLE – Dec 21 – Dating has changed for the better during 2017 and it might actually be thanks to our political climate. On OkCupid, mentions of politics increased by a 26% in 2017 vs 2016. Politics went from being a 'dealbreaker' to a 'dealmaker'. Compared to 2016, mentions of the word "love" in users' profiles increased by 13%, and several other romantic buzzwords also saw more use: "devotion" increased by 13%, "passion" by 22%, and "meaningful relationship" by 25%. But perhaps most importantly, "respect" increased in mentions by 19% this year which is a very reassuring sign that things are, slowly but surely, moving in the right direction.
47% Of Gay Men Experience Homophobia From Direct Family Members
GAYTIMES.CO.UK – Dec 20 – Gay dating app Chappy – in partnership with Survation – has found that nearly half of gay men have experienced homophobia from direct family members during visits home. This, of course, results in anxiety about visiting family members at Christmas time, but can also cause depression. The gay dating app recently launched their global Don't be a Dick campaign, which highlighted the regular use of prejudicial language and attitudes from users on gay dating platforms.
Snap Announces $1M Capital Investment To Accelerate Blockchain Initiative
ACCESSWIRE – Dec 20 – Snap Interactive, a provider of live video social networking apps building on blockchain, has completed a private placement of 200k shares of common stock to Hershey Strategic Capital, LP at a price of $5/per share. Adam Hershey, Managing Member of Hershey Strategic Capital, has agreed to advise the company on capital markets strategy. SNAP intends to use the net proceeds for the blockchain product initiatives.
See full article at Snap Interactive website
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How Apps Like Tinder And Bumble Are Connecting With Event Guests
BIZBASH – Dec 18 – To help encourage more face-to-face matchmaking, dating sites and apps like OKCupid, Bumble, and Tinder are expanding their presence at events like food and music festivals. OKCupid teamed up with Pitchfork Music Festival. OKCupid was integrated into the festival's app, allowing daters to connect via a geofenced "neighborhood." A badge also appeared on users' profiles to indicate that they had arrived. Bumble created a more polished, over-the-top experience at Coachella in April with its snow-filled "Winter Bumbleland" in the desert, which was produced by marketing agency FlyteVu. Held at Rancho Mirage, the two-day event featured an ice bar, a glacier pool, a snow angel garden, a ski chairlift-theme photo booth, a braid bar, winter tubing, a customized interactive 3-D igloo, and snow-theme cocktails and eats. The app also provided Bumble-branded buses to pick up guests in the area. Tinder has recently partnered with Delta Air Lines. Dubbed the "Delta Dating Wall," the joint activation included a series of painted walls with illustrations of international locations; the backdrops aimed to provide fodder for new profile pictures.
by Michele Laufik
See full article at BizBash
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LoveScout24 New TV Ad Campaigns
W&V – Dec 13 – "Big stories often start with little details," is the campaign motto.
The Biggest Dating Trends Of 2017 By Zoosk
ASKMEN – Dec 20 – With 2018 just around the corner, dating site Zoosk decided to compile and analyze data from their ~40M+ members to identify the biggest dating trends of 2017.
- Men who use words like "thoughtful", "listener", and "polite" in their profiles are up to 66% more likely to get messages than the average joe.
- It turns out that people who use search filters get 11% fewer responses than those who don't.
- Compared to 2016, people are 9% more likely to engage with someone who's either 10 years older or younger than they are.
- Education is sexy. Folks who have a bachelor's degree or higher are considered more attractive and get up to 17% more replies to their messages.
- People who mention guacamole in their dating profile are likely to get 144% more incoming messages than someone who doesn't.
- Folks who mention vegan in their profile get 62% more incoming messages than the average
Besedo Webinar: How To Fight Romance Scams
OPW – Dec 21 – Besedo, the content moderation provider, is hosting a one-hour webinar on January 15th, 2018 at 2pm CST with its CEO Patrik Frisk, and former Director of FTC, Steven Baker. In this webinar you will learn:
- Which types of romance scams exist and how they are carried out
- Which dating scams are on the rise
- The future of scams. How technology is enabling new romance scam tactics
- How content moderation and AI can help you combat current and future scams to keep your users safe
Besedo is also attending the iDate conference that is taking place next month – January 24 – 26 in Delray Beach, Florida.
