I think we've been entirely encumbered on delivering on the promise of Internet dating because we simply don't have visibility on when we've been successful. Ultimately, this is key. How do we know when our algorithms are working. What tweaks to make? Feedback is the breakfast of champions… nowhere moreso than with Internet dating.
Up until now only some of the dating industry have performed exit surveys. Meaning, when a user decides to turn off or delete their profile we spring a survey on them asking why? Did you find a relationship? A vast minority of users answer, and we rarely get clear feedback on who they're dating. We get even less feedback on when that committed dating relationship has turned into marriage. That's where dating is quite broken.
Facebook has this visibility. They see when they've been successful. To what extend, and with whom the person is committing to. They also see if that relationship fails. All key to tweaking and refining an A.I. driven dating system.
So what's the antidote? Come to iDate L.A. and see my presentation and I'll give you my thoughts on this. btw, iDate L.A. is focused on A.I. It's probably the most important yet.
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Post by Mark Brooks, CEO IDEA
