HINDUSTAN TIMES – Mar 9 – In India, Tinder competes with apps like Bumble, Truly Madly and OK Cupid. Tinder CEO Elie Seidman said markets like India, Japan, South Korea and Vietnam will be the future markets for growth, based purely on population-driven factors. Tinder launched in India 3 years ago, and is now the second grossing app on the App Store. "Indian women on Tinder super-like at a rate that is much higher than women anywhere else in the world," Seidman said.
Q: How much of the company's focus is on data privacy?
Seidman: We are compliant with the GDPR around the globe. Even though that's a European regulation. Our business model is not driven by the sale of advertising, it's driven by the sale of premium features.
Q: How do you build trust on Tinder?
A: We have a community team, which is a large team that directly monitors trust and safety. And there is a bunch of AI and machine learning that's working and helping us monitor what's happening.
Q: How critical is India for Tinder?
A: India is the biggest market for us in Asia. The vast majority of people who use Tinder currently use it for free.
Q: Do you think the freemium model of subscription is sustainable for the app economy in India, especially for Tinder?
A: We are very happy with the freemium model. I would expect that it remains the dominant way we make money.
by Vidhi Choudhary
See full article at Hindustan Times
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