MIC – June 13 – In the early days of dating apps, there was a rush of interest in creating a "lesbian Grindr" – apps like Sizzr and FindHer quickly hit the scene, but neither of them ever got off the ground. Only one app found some success: Dattch (now known as HER), which launched in 2013. But despite HER's popularity, most queer women hadn't heard of it. Robyn Exton, the founder of HER, said that lack of money is the primary roadblock in increasing the app's growth and recognition. She said that a queer-founded business is never going to have the same funding as other apps because many investors don't see queer women as a profitable demographic, despite women's proven spending power. Although HER raised several million dollars in funding in its first few years, the app has always been an indie shop – a bootstrapped entity run on a minimal budget – and that has dramatically impacted both the app's functionality.
by Lux Alptraum
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