MEDIANAMA – July 12 – The French Senate has approved a digital tax, known as "Les GAFA" – Google, Amazon, Facebook, Apple, on digital companies that have a revenue of more than €25M in France, and more than €750M worldwide. This bill is likely to be signed into law by French President Emmanuel Macron within two weeks. The tax is expected to yield €400M in 2019, and €650M in 2020. It will affect ~30 companies, including GAFA, Meetic, Criteo, Instagram, and Airbnb. Other EU countries, including Austria, the UK, Spain, Poland, the Czech Republic, and Italy have also announced plans for their own digital taxes.
Month: July 2019
Tinder and Other Companies Use GIFs to Push Ads on WhatsApp in India
TECH2 – July 11 – WhatsApp in India prohibits promotional content, restricts mass distribution of brand messages. Big brands like Zomato, McDonald's, Reebok, Tinder, among others are reportedly using branded GIFs and stickers to push ads on WhatsApp.
Gen Z Is Swiping Left on Romance
WASHINGTON EXAMINER – July 15 – Generation Z is a group comprised of individuals born between 1995 and 2015. They grew up in an age when boredom could be solved instantaneously by unlocking their smartphones. Instead of going on dates, Gen Zers swipe through Tinder, exchange Snapchats, and send direct messages on Instagram. In fact, the average American adult swipes through dating apps for ~77 minutes each day. Instead of building longer-term connections with romantic partners, Gen Zers build hundreds of surface-level connections with their followers, creating relationships that are empirically less fulfilling than the more serious relationships undertaken by older generations. They have become increasingly stressed and isolated.
by Elizabeth Nealon
See full article at Washington Examiner
Facebook Dating Is Testing New Onboarding Screens
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Lumen, Dating App for People 50+ Has a Game-Changing Feature
YAHOO LIFESTYLE – July 12 – On Lumen, only those who are 50 or older are allowed to join. It also requires users to upload a selfie in order to verify their identity – a unique feature that reduces the risk of catfishing. Users have to upload at least three photos. There's also a minimum character length for the messages and a limit to how many matches users can contact, so people can't just spam hundreds of users without reading their profiles. They only have 72 hours to respond to someone's message.
Celebs Are Using Dating Apps for Promotions and It’s Confusing Users
LA MAGAZINE – July 12 – Erin Gallagher was swiping on Bumble when a picture of her longtime crush, Blink 182 drummer Travis Barker, popped up. It seemed too good to be true but she noticed the blue check verification next to his name, so it had to be him. Erin swiped right and, to her surprise, it was a match. Erin had fallen for an expertly executed promotion. So is it ethical of a celeb to dangle a dating carrot in front of women on Bumble Date without the intention of actually dating? Tinder has taken heat in the past for promotions using celebrities.
Tinder CEO Says He’s Not Worried About Facebook
CNBC – July 12 – Tinder's position as an influential brand among young adults can help it withstand competition from Facebook, said Elie Seidman, CEO of Tinder. "I like our position. We're going to stay very focused on what we're good at," he said.
by Saheli Roy Choudhury
The full article was originally published at Yahoo Finance, but is no longer available.
After Google+ Fail, Google Working on New Social Network Called Shoelace
R. – July 12 – Shoelace isn't just another social network, but a Tinder-like app to help spark real-world connections. It is being test-run in New York City for now and it is strictly invite-only.
Internet Dating Jobs Listing Update – July 2019
OPW – July 12 – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Badoo
Head of Brand & Creative
eHarmony
Director of Affiliates & Partnerships, Acquisition Marketing
Hinge
Creative Director
Meetic
Media Acquisition Director
Spark Networks
Brand Director
The League
Director or VP of Operations & Finance (COO fxn)
The Meet Group
Sr. Vice President of Finance & Accounting
Tinder
Vice President of Growth (Product)
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.