AFP – Dec 30 – A Swiss study showed that app users were more likely to be seeking long term relationships. The study was conducted at the University of Geneva (UNIG), and published in the PLOS ONE journal. It indicates that app-formed couples actually have stronger "cohabitation intentions" than couples who meet offline. The study also found that couples formed via dating apps expressed stronger desires and intentions to have children than others.
Month: January 2021
Bumble India Campaign
AFAQS – Dec 25 – Bumble's campaign of five ad films encourages Indian women to make the first move.