WID – In celebration of Global Diversity Awareness month, Women In Dating sponsored a Diversity, Equity and Inclusion podcast featuring Dayo Akinrinade (Africlick), Ana Kirova (Feeld) and Alexis Luerssen (Match) to discuss the importance of diversity, equity and inclusion within, and how their companies are offering equal opportunities to everyone.
Month: October 2021
Kanye West to Start a Dating App?
THE BLAST – Kanye West is looking to trademark "Ye" as a name for a dating app. Kanye filed 11 trademark applications for "Ye" for computers, sports bags, home goods, etc. A dating app is also listed. It's unclear what this dating app would be titled, but the "Ye" name would appear to be part of it. Trademarks were filed by Kanye's company, Mascotte Holdings.
by Yuriy Andriyashchuk
See full article at The Blast
Mark Brooks: Fans predict he'd create a dating app with a Christian slant.
Tinder and Lyft Partner So Users Can Send Rides for an IRL Date
THE VERGE – Tinder and ride-hailing company Lyft are partnering on a new feature that lets Tinder members buy a Lyft ride for a potential date. Tinder first teased the new feature in March and is now rolling it out to its subscribers as a way to "get back to making IRL connections."
Fitafy Is Like Tinder for Fitness Fanatics
AUSTRALIAN FINANCIAL REVIEW – Fitafy founders Stephen Mansfield and Cem Miral say they want to change the online dating game and place health and wellbeing at its core. They came up with the idea during a post-workout coffee. "The topic came up about why there isn't a dating app like Tinder, but for fit people," says Mansfield. "So we did the research to see if there was anything like it on the market and there was nothing." The company now has five shareholders including the founders, employs seven people, and has raised $2.5M in seed funding, with plans to close a Series A funding round in mid-2022. The app has been rolled out across Australia and Britain, with other countries to follow. Fitafy is free, although subscriptions starting at $39 a month unlock additional features. The app also syncs with fitness-tracking apps including Strava, Fitbit and Apple Watch, so that others can see each other's fitness progress.
by Jane Albert
See full article at Australian Financial Review
Tinder Original Series ‘Swipe Night: Killer Weekend’ Sets Cast, Director Sasie Sealy
VARIETY – The second season of Tinder's original series "Swipe Night" has named its lead cast, writer and director. Emmy-nominated Sasie Sealy is on board to direct from a script by Brandon Zuck ("Stay," Hulu's "Into the Dark"). Leading the cast are Ashley Ganger ("Grand Army"), Calvin Seabrooks ("Dollface," "Westworld") and Luke Slattery ("New Amsterdam," "Late Night"). The series will debut on the platform on Nov. 7. The first "Swipe Night" series saw ~20M members participate and a subsequent 26% increase in matches on the Tinder app.
Venntro Acquires TheIntro.com, Dating App for Busy Professionals
See full article at PR Newswire
See the top news on TheIntro
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This post also appears on InternetDatingInvestments.com
45% of People Are Dating “as Normal” Despite the Ongoing COVID-19 Pandemic
EIN NEWS – According to a survey carried out by casual dating app HUD, 45% of people say their dating lives are already back to normal. A further 32% of people say they're getting back into the dating scene now, while 14% say they'll start dating in the next month or two. Only 5% say they don't have any plans to get back to dating as yet. Founded in 2015 and headquartered in Auckland, New Zealand, Hud is a casual dating app with ~10M users.
Tinder Rolls out In-App Currency to Encourage Real Spending
BLOOMBERG – Tinder is rolling out a virtual currency to encourage users to spend more time swiping, scrolling and eventually spending money. Initially available only in Australia, the in-app "coins" can be acquired as users remain active on the platform or keep their profiles up to date. They can also be bought with regular money. The coins can then be used to step up a user's profile by purchasing Tinder's perks such as Super Likes or Boosts, which can help increase the chances of finding a good match.
Bumble Announces Small Business Grants for Black-owned Businesses
BUSINESS LEADER – Research by Bumble shows that across the UK, racial bias is overwhelmingly happening at popular date spots. As a result of these experiences, almost two-thirds (65%) of Black British people say that they actively choose to go on dates at Black-owned small businesses. Based on these findings, Bumble is launching a campaign celebrating Black-owned businesses. The campaign, in partnership with Metallic Inc, and featuring Reggie Yates, Zeze Millz, and Stephanie Yeboah, will showcase Black-owned date spots and will include the launch of a grant programme to support small businesses that have been hard hit by the pandemic.
The Sauce Named Top Dating App by Elle Magazine
ELLE.COM – Dating app The Sauce has been voted the #1 dating app by ELLE magazine in their roundup of "20 dating apps you'll actually want to use in 2021". The app claims 15K sign ups and 50% month by month growth. The Sauce features include video based profiles with TikTok like feeds.