Month: December 2021
MillionaireMatch’s Survey Reveals 25% of Its Female Members Are Single and Looking for Love
PRESS RELEASE – MillionaireMatch, an online elite club especially for rich and attractive singles looking for love, has recently surveyed its female members. 25% of females registered to use the site in the last six months said they were single. 41% chose not to indicate their relationship status on their profile.
Tinder Year in Swipe 2021
Chinese LGBT Social Media App Ban Users From Posting Religious Content
BITTERWINTER – Gays in China are prohibited from talking about religion or expressing their religious beliefs on social networking apps that they usually use. If they try to do so, they will have their posts deleted or even their accounts blocked. Although Blued is famous for its success, it is less well-known that Blued explicitly prohibits religious content as a violation. Article 10 of the Blued Code of Conduct lists religion-related content as a "violation of Blued platform regulations," which list Buddhism, Taoism, Christianity, Catholicism, Islam, religious associations, Buddhist studies, * churches, and other "prohibited words," and states that users who violate the regulations "will have their signatures, avatars and other information deleted."
by Chen Tao
See full article at BitterWinter
Majority of Daters Feel Burnout From Seeing Incompatible People
METRO.CO.UK – For many single people relying on apps to meet new romantic interests, there's a lot of wading through incompatibility. Research from dating app Badoo found that 78% of daters can relate to this experience. Respondents said they feel stress and burnout due to mismatched intentions, particularly when their dates aren't honest about what they want from a romantic connection from the off. On average, they found singles have six failed dates a year because of mismatched intentions, spending ~£285 a year on bad dates. Based on this feedback, Badoo have now launched intention setting on the app so that people can list one of the following on their profile: Here to date; Ready for a relationship; AND Open to chat.
Tinder’s CEO Talks Metaverse and Virtual Currency
REUTERS – Tinder is exploring how to blur the boundaries between offline and online worlds, said CEO Renate Nyborg at the Reuters Next conference. Asked about the company's plans around dating in the metaverse, Nyborg said: "From a Tinder perspective, we've been talking about a Tinderverse internally, which is more about blurring the boundaries between offline and online." The metaverse broadly refers to the idea of shared virtual spaces that people can access through different devices and where they can move through digital environments. These spaces may use virtual reality (VR) or augmented reality (AR). Facebook, which recently changed its name to Meta Platforms Inc, is one of the many tech companies making bets on metaverse technologies. Bumble said during its November earnings call that it wants to prepare for "whatever emerges in the metaverse." To watch the Reuters Next conference register here.
Sharmistha Dubey Named Tech Leader of the Year at Vogue Women of The Year 2021
VOGUE – Sharmistha Dubey, CEO of Match Group, won Tech Leader of the Year at Vogue Women of The Year 2021. Dubey grew up in Jamshedpur in the 1970s and '80s, when the internet and technology as we know them both today didn't exist. Her father was a professor of mechanical engineering and he encouraged her to get an engineering degree at IIT, where she was the lone woman with hundred men. Dubey later saved up to apply for a master's degree at Ohio State University, and after stints at various technology companies, she landed at Match in 2006, as director of product for an online dating start-up called Chemistry. In 2017, Dubey raised many eyebrows at Tinder when she suggested it introduce a feature called Likes You, to show users which profiles had already liked them before they swiped left or right on them. Dubey knew that this was a feature people would pay for and cleverly offered it only on Tinder Gold. Tinder blew up in popularity nearly overnight and that feature directly fuelled its rise into the billion-dollar company that it is today. Dubey was named CEO of Match Group in early 2020.
Bumble Unveils New Profile Design and Revamps Matchmaking Algorithm
How Match Group Made Online Dating More Engaging During the Pandemic
SILICONANGLE – During the COVID-19 pandemic, the scope of human interaction shrank to the size of a computer screen. Match Group relied on long-time partner AppDynamics, a Cisco Systems, to adapt its platforms to make online dating more engaging with features like video calls.
OkCupid Data Reveals Top Dating Trends
OKCUPID BLOG – Here are the top 10 dating trends you can expect to see in 2022: the year of exploration in dating.
- More Singles Will Be Looking for a Match to Start a Family With – At the beginning of 2021, we saw a 125%+ increase in users saying they wanted children.
- Daters Will Explore Their Sexuality – Since the end of last year, we’ve seen a ~10% increase in users identifying as pansexual. Also a 250% increase in users identifying as bisexual compared to last year, and 29% increase in users identifying as non-binary.
- Kink Will Be Even More of a Thing – Each year OkCupid sees the taboo around kink and BDSM lessening. Daters are more open to it, and more vocal. In 2021, users saying they're kinky is up 55%: "BDSM" mentions in female profiles is up 17%.
- Money Will Matter Less – The likelihood of a single saying wealth is very important in a match nearly doubled during the pandemic. However, if we continue to see employment increase in 2022 we will see this number decrease.
- There Will Be More Open Relationships – Monogamy isn't out, but non-monogamy is definitely in. The majority of OkCupid daters seek monogamous relationships. In 2021 users seeking non-monogamous relationships increased 7%, and mentions of "non-monogamy" and "throuple" in profiles is up 21%.
- Politics Will Be the Biggest Dealbreaker – Political terms are up 10% increase in profiles.
- Safe Sex Will Be Hotter Than Ever – There's been a 16% decrease in singles who say they never or rarely discuss STD status, also a ~10% increase in singles who say they get tested.
- Divorced Singles Will Be Getting Back Out There – Since 2017, there's been a ~300% increase in profiles mentioning being recently divorced.
- Sober Dating Will Become Increasingly Popular – Over the past 5 years, daters have become 2x less likely to say that a date being sober was a dealbreaker. In the past month there's been a ~10% increase in terms such as "sobriety" and "sober dating" in OkCupid profiles.
- 2022 Will Kick Off With a Huge Boost for Dating! – Historically, we've seen up to a 70% increase in user activity the first dating Sunday of the year.
See full article at OkCupid blog
Mark Brooks: OkCupid does a great job of bubbling up these kinds of numbers and analysis. Kudos to OKCupid for pulling back the veil.