ZEXPRWIRE – Remarkable investors including some current and former executives from Match Group, Meta, Discord, Twitch, Shopify, and Stripe are placing their bet on a unique personality-based social networking app Boo, which is now one of the fastest-growing social networking apps in the US, Canada, UK, and Australia. It utilizes personality tests such as the 16-personality test, enneagram, and astrology.
Month: May 2022
Dating News Headlines: Valo
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- Socmed Execs Bet on Personality-based Dating App Boo – Zex PR Wire
Gen Z Social App Yubo Rolls out Age Estimating’ Technology
TECH CRUNCH – Yubo, a social livestreaming app popular with Gen Zs, is adopting a new age verification technique that uses live image capture technology to identify minors using its app, in order to keep them separated from adult users. Founded in 2015, Yubo users hang out in livestreaming rooms where they can socialize, play games and make new friends. The company today has seen 60M sign-ups, which is up from the 40M it reported in 2020 when it closed on its $47.5M Series C funding round; 99% of them are Gen Z users, ages 13 to 25. Yubo is seeing increasing revenue via its à la carte premium features and subscriptions, which grew from €7M in 2019 to now €25M as of last year.
by Sarah Perez
See full article at Tech Crunch
This post also appears on Very Social Network
How Dating App Lox Club Found the Perfect Match With TikTok
ADWEEK – The dating startup's TikTok advertising strategy drove 13K app downloads. Co-founder and CEO Austin Kevitch said Lox Club started as a joke – after grudgingly swiping through dating apps following a breakup, Kevitch made a website making fun of them, encouraging users to apply for an exclusive dating experience. To his surprise, thousands of people applied, convincing him to monetize his prank. Today, the Lox Club's tagline is "a members-only dating app for Jews with ridiculously high standards," which makes money via subscriptions. Lox Club has utilized a variety of strategies on TikTok, from organic posts to influencer marketing and paid formats, including traffic and conversion objective campaigns.
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