LTR – Shweta Khajuria, an MD and Internet Equity Research at Evercore ISI, analyzes internet companies, including online dating apps, e-commerce, etc. They study the fundamentals of businesses, management strategies, consumer demand, and financial metrics to form opinions on publicly traded companies. Their clients are institutional investors like hedge funds and mutual funds.
They evaluate online dating companies based on five key parameters: market opportunity, value proposition, product differentiation, business model, and management team quality. They estimate the global dating category to be a $7B market, expected to grow at around 9% annually, reaching $11B by 2028. The growth drivers include online penetration, single population growth, revenue per user, and user conversion rates.
Shweta emphasizes the importance of user experience for dating apps and discusses how users often engage with multiple apps. Despite Gen Z's preference for social media, dating apps still hold advantages due to their specialized focus on high-quality matching.
The July LTR was kindly sponsored by technology provider Livebox by The Meet Group, Courtland Brooks and Matchmaker.com