LEXOLOGY – The Australian Competition and Consumer Commission (ACCC) has recently taken legal action against eHarmony for alleged misleading practices in breach of the Australian Consumer Law. ACCC claims eHarmony gave false impressions about membership durations, renewal rates, and obscured auto-renewal details. The company is also accused of not displaying the true minimum price and misleading customers with "free dating" promotions. The situation underlines the need for businesses in Australia to ensure clear communication, accurate pricing, and vet promotional claims for accuracy and legality.
Month: November 2023
Dating App RAW Sets out to Mend 100 Hearts a Week and Pay for $30K’s Worth of Dates
PR NEWSWIRE – RAW, a new dating app, emphasizes authenticity by having users share unedited photos to counter catfishing. Users can also post their heartbreak stories on TikTok, with the most resonating story awarded monthly. The company pledges $30K to the cause. Marina Anderson, co-founder of RAW with deep roots in the dating app industry, comments: "Our goal is to heal 100 broken hearts weekly. Interested individuals can join by tagging @raw.app on TikTok.
Unpacking the Online Dating Effect
PSYCHOLOGY TODAY – In a new study in the journal Computers in Human Behavior, researchers compared the marriages of 923 people who met their spouse either online or offline. The study showed that people who meet their spouse offline are more satisfied. Online daters also report less stable and satisfying marriages in what the researchers term the online dating effect. Even though online daters reported different outcomes than offline daters, their relationships were still of high quality, on average.
Bumble BFF Launches in Germany
CASCHYS BLOG – Bumble has launched "Bumble For Friends" in Germany, a standalone app focused on making friends rather than dating. The app functions similarly to the original, where users swipe to match based on interests. It includes a group meet-up feature, allowing users to plan group activities. The app is available on both the App Store and Google Play, but has received mixed reviews, particularly regarding gender-based matching and subscription clarity.
by André Westphal
See full article at Caschys Blog
