WALL STREET JOURNAL – On the internet, every app can be a dating app. Striking up a conversation on a service where you know someone shares your interests can feel more natural than sifting through dating apps, former dating-service users say. Online dating also has become more expensive, with subscriptions that can cost more than a monthly Netflix plan. Fewer people are willing to pay up, as the companies' financial reports have shown.
by Ann-Marie Alcántara
See full article at Wall Street Journal
Mark Brooks: Dating apps help people get the tough questions out of the way right up front. Using other apps for dating is possible but can be kinda creepy and undermine the culture of those non-dating apps. Case in point, remember when Meetup banned singles events and groups in 2016!? Dating apps need to help people find commonality and harmony, get onto quick video dates, and then prep them for real dates. We can do more to help people with pre-date preparation and other services/values. There is much more value that we can unlock.