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Month: January 2024

The Dating Industry Growth Team

Posted on January 31, 2024

CourtlandBrooksOPW – My team and I have been working for online dating and matchmaking companies, along with social discovery companies since, well, forever (2000)! I've recruited an extensive team over the years, and we're always interested in working for interesting new clients. We don't always have capacity, but we'd love to talk with you if you want some assistance and are interested in adding more capability and a wealth of experience to your team.

For the price of a marketing manager you can get access to our seasoned team of online dating professionals. See Testimonials here. See pricing and service overview. Email mark@courtlandbrooks.com or simply book an opening call here.

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Match Group Reports Q4 2023 Results

Posted on January 31, 2024

Match GroupMATCH GROUP – Total revenue grew 10% YOY to $866M. Tinder revenue was up 11%, while collectively other brands' revenue was up 9% YOY. Hinge revenue was up 50% YOY. Payers declined 5% to 15.2M. Operating income was $260M, up 144% YOY. Full year 2023 revenue grew 6% YOY to $3.4B. Operating income increased 78% YOY to $917M. Tinder expects to further drive revenue in 2024 with the introduction of weekly subscription packages in markets that were not included in 2023's initial releases. Hinge's international expansion will continue to target Europe.

See full article at Match Group website

See the top news on Match Group
See the top news on Tinder
See the top news on Hinge

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Grindr CEO: New AI Wingman Will Help Users Communicate With Each Other

Posted on January 31, 2024

FOX BUSINESS – George Arison expects 2024 to be financially strong thanks to robust subscriber growth.

See full article at Fox Business

See the top news on Grindr

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Dating Apps Make Push to Court ‘Generation Z’

Posted on January 31, 2024

Tinder bumbleWALL STREET JOURNAL – Match Group's Tinder has centered an entire marketing campaign on younger users, and Bumble is adding more price tiers. "We need to adjust our products to try to satisfy Gen Z a little better," Match Group's CFO Gary Swidler said in November. Online dating growth, particularly in markets like the U.S., hasn't meaningfully increased in recent years due to a lack of product innovation, said Cory Carpenter, analyst at J.P. Morgan. Established apps are fighting over the same-sized pie as a result while also dealing with new competitors. Users, increasingly frustrated with dating apps, have found successful connections on online platforms not intended for romance like language-learning platform Duolingo.

by Denny Jacob
See full article at Wall Street Journal

See the top news on Match Group
See the top news on Tinder
See the top news on Bumble

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Match Group Board Approves New Buyback Program of $1B

Posted on January 31, 2024

Match GroupMARKETWATCH – Match Group received approval for a new buyback program of $1B that replaces its current authorization. The latest authorization comes as Match is dealing with a set of distinct challenges. The company has seen paying users decline for five consecutive quarters, partly in response to changes to the price of its subscriptions. This has fueled concerns about saturation in the online dating space and weighed on its stock price, which has fallen 30% over the last 12 months.

by Denny Jacob
See full article at Marketwatch

See the top news on Match Group

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Rising Threat of Catfishing: Understanding and Combating Online Identity Deception

Posted on January 31, 2024

CatfishingCNN – Catfishing, where a person creates a false online identity to deceive others is a growing issue in the digital age. Common motives include lack of confidence, the desire to explore sexual preferences, or engage in relationships outside of real-life constraints. Studies reveal that catfish are often educated men, sometimes from religious backgrounds, and may exhibit traits of sadism, psychopathy, and narcissism. In the U.S., romance scams from catfishing have led to significant financial losses, with $740M lost in 2022 alone. The UK and Singapore also report high losses from romance fraud. Financial losses are particularly high among older victims. Cybersecurity experts suggest vigilance in online interactions to spot potential catfish, such as inconsistencies in stories and reluctance to meet or video call.

by Sen Nguyen
See full article at CNN

Mark Brooks: The key thing that we aim to deliver with online dating services is real people. That's what users pay for – Introductions to real people that will do them no harm. Most quality dating apps have an arsenal of tools to weed out rogues and catfish. Both internal and external. I would like to recommend to you the dating-context-specific tool RealMe. RealMe is an easy-to-integrate platform to protect your users and build trust through simple user verification and seamless background checks – all while providing a new revenue stream. They are a long-term supporter of OPW and my team and I have worked closely with them so their service is specific for dating. Please email me directly and it will be my pleasure to introduce you to them.

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Social Media Relationship Statistics 2024

Posted on January 30, 2024

Social Media Relationship StatisticsENTERPRISE APPS TODAY – In 2024, social media will continue to play a significant role in relationships, with various trends and statistics emerging:

  • Positive Communication: Couples who communicate positively on social media are more likely to have long-term relationships.
  • Online Dating Challenges: Women find online dating difficult due to high expectations.
  • Social Media Usage: 52% of single or partnered adults in the US use social media for dating.
  • Social Media and Divorce: Social media contributes to 4.4% of relationship dissatisfaction and is a factor in 1 out of 3 divorces.
  • Meeting Couples: In 2023, 16% of couples met through dating sites, and 7% through social networking.
  • Social Media Growth: Despite challenges in relationships due to social media, the market is expected to grow, reaching $190B by 2027.

by Barry Elad
See full article at EnterpriseAppsToday

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Tinder and The Female Company Launch Educational Campaign on Consensual Dating

Posted on January 30, 2024

Tinder consensus guideTINDER – Tinder, in partnership with The Female Company, is launching an educational campaign on consent, titled "Consent 101 – Your Guide for Consensual Dating in 2024." This initiative, starting in January, aims to educate users about the importance of consent in dating and relationships, addressing a significant knowledge gap identified in a recent YouGov survey. The guide, available for free download, offers practical advice and tips from experts. Founded in 2018 by Ann-Sophie Claus and Sinja Stadelmaier, The Female Company is a FemCare company based in Berlin.

See full article at Tinder website

See the top news on Tinder

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QuackQuack Surpasses 30 Million User Milestone

Posted on January 30, 2024

QuackQuackLINKEDIN – QuackQuack, led by founder and CEO Ravi Mittal, has reached a milestone of ~3 Crore (30M) registered users. The app is gaining popularity in smaller cities across India, contributing to its 25M downloads. Notably, QuackQuack has achieved this growth without external funding, a significant accomplishment in today's startup landscape.

See full article at LinkedIn

See the top news on QuackQuack

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Rising Dating Scams in Netherlands: ~€7.6 Million Lost in 2023

Posted on January 30, 2024

Rising Dating Scams in Netherlands: ~€7.6 Million Lost in 2023NL TIMES – In 2023, Dutch victims lost ~€7.6M to dating scams, a 75% increase from the previous year. Of the 494 reported victims, 264 suffered financial damage, with average losses of €30K each. This rise is linked to investment fraud tactics used by scammers. To tackle this, the Fraud Help Desk, in collaboration with Tinder and Victim Support Netherlands, launched a campaign to educate online daters about spotting fraud.

See full article at NL Times

See the top news on Tinder

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