BNN BREAKING – Bumble has announced significant changes to its executive team as part of its strategic vision for innovation and growth. Lidiane Jones has recently become CEO, and the company has now added four new executives to its senior leadership. Antoine Leblond, formerly of Sonos, joins as Chief Technology Officer to drive technological advancements. Ali Rayl, previously at Slack, is the new Chief Product Officer, focusing on user-centric digital experiences. David Ard from Salesforce takes on the role of Chief People Officer, emphasizing a vibrant and inclusive workplace culture. Selby Drummond, promoted internally, becomes Chief Marketing Officer, tasked with expanding the Bumble brand's global reach.
Month: February 2024
Spark Networks Announces New Leadership Team to Drive Growth and Innovation
BUSINESSWIRE – Spark Networks SE, a social dating platform, announced Adam Medros as the new CEO, effective February 19, 2024. The company also appointed Bill Alena as Chief Revenue Officer, Suresh Dhandapani as Chief Product Officer, and Jessica Moffitt as interim Chief Financial Officer, alongside Tobias Plaputta, Chief Technology Officer. Laura Marcero has been named Chair of the Board of Directors. The new leadership team aims to drive growth and innovation in Spark's portfolio of social dating apps.
Tinder’s ID Verification Is Expanding to US, UK, Brazil & Mexico
Tinder Tops the Charts, Coffee Meets Bagel Dominates Singapore’s Serious Dating Scene
CAMPAIGN ASIA – The latest research from YouGov Surveys shows that Tinder is the most popular dating app in Singapore, with 59% of users having used it. Coffee Meets Bagel follows closely behind, with 46% of users. Different apps attract different kinds of users: Coffee Meets Bagel is popular among those seeking serious relationships, while Tinder is favored by those looking for casual connections. Overall, 76% of Singapore residents have never used a dating app, with reasons ranging from not currently seeking a relationship to concerns about fake profiles and privacy. Despite this, 11% of singles are open to trying dating apps in the future.
by Samuel Tan
See full article at Campaign Asia
See the top news on Tinder
See the top news on Coffee Meets Bagel
Dating on TikTok – How Dating Companies Are Winning on TikTok – Rakesh Yadav
LTR – Rakesh Yadav, AdTech and Performance Marketing Manager for TikTok, shares insights on how dating companies can succeed on TikTok. In his presentation, he debunks misconceptions about TikTok, emphasizing its diverse user base beyond dancing videos. Rakesh highlights TikTok's entertainment focus, with content ranging from cooking to gaming. He discusses the potential for dating apps on TikTok, citing surveys indicating a highly engaged audience ready for action. Rakesh outlines the process of driving user acquisition through TikTok, covering creative strategies and showcasing examples from Bumble and Cupid Media. The presentation emphasizes the importance of bringing creativity to the forefront and tailoring campaigns based on the app's lifecycle stage, from install optimization to value-based optimization. Case studies demonstrate significant improvements in install volume, cost efficiency, and engagement metrics when adopting TikTok-native creatives.
The January LTR was kindly sponsored by ParshipMeet Group, RealMe, along with Courtland Brooks and Matchmaker.com
This Couple Met on Operation Match, the First-Ever Dating “App”
BRIDES – Alex and Gladys Rysman matched on Operation Match, the first computer dating program in 1965. In 1965, two Harvard students launched this matchmaking service, which required filling out and mailing a questionnaire in order to receive a computer-generated list of possible matches. To participate in the service, Alex and Gladys answered 100 questions about themselves and their ideal date on a paper survey. After completing the questionnaire, they mailed it – along with a $3 fee – to the Harvard students, who used an IBM computer to process the answers. Based on the questionnaire, the computer gave them a list of the top six potential matches. Once Alex received his list, he only called one person: Gladys.
CEO of Hinge Explains How to Get a Date on the App
A New Lawsuit Claims Match Group’s Apps Encourage Compulsive Use
REUTERS – Match Group was sued on Wednesday in a proposed class action claiming that its dating apps Tinder, Hinge and The League are designed to addict users, generating more profit for the company, rather than help them establish relationships. Match employs features "to gamify the platforms to transform users into gamblers locked in a search for psychological rewards that Match makes elusive on purpose," according to the complaint filed in federal court in San Francisco. The six plaintiffs – who live in California, Florida, Georgia and New York – called this inconsistent with Match's ad slogan that its apps are "designed to be deleted." Match rejected the plaintiffs' claims.
by Jonathan Stempel
See full article at Reuters
See the top news on Match Group See the top news on Hinge
See the top news on Tinder See the top news on The League
Dating App Downloads Are Slowing Down
Podcast: the Features That Bring Users Back
APP MASTERS – Erika Palmer is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. In this podcast, she talks about how she comes up with features that are used everyday, why higher prices actually increase conversion rates, and how paid acquisition plays a key role in creating a network effect.