Bumble’s New CEO Reconsiders the App’s Feature of Women Making the First Move
Posted on March 13, 2024
FORTUNE – Bumble's new CEO, Lidiane Jones, is rethinking the app's signature feature of women making the first move, considering it a burden for some users. The company is exploring new experiences to help women start conversations or delegate that responsibility, such as pre-composed opening lines and allowing men to send the first message. Bumble is testing these options in New Zealand and Australia and plans to relaunch in the Q2 of 2024. Jones has revamped the executive team, laid off 350 employees, and restructured the company to improve efficiency.
