Bumble Introduces ‘Opening Move’ Feature to Simplify Starting Conversations
Posted on May 1, 2024
TECH CRUNCH – Bumble has launched a new feature called "Opening Move" to simplify the messaging process for women by allowing them to pre-write opening lines. This part of a larger app update also introduces options to preset questions, specify dating intentions, and enhance profile content. Bumble experimented with the Opening Move feature in various markets, including New Zealand and Australia, siad new CEO Lidiane Jones. According to Bumble, during the testing phase, the feature led to higher reply rates and longer conversations.
