FINANCIAL TIMES – Dating apps like Tinder and Bumble are enhancing features and rebranding to attract more Gen Z women, addressing concerns of burnout and safety. Female users report burnout, unsolicited content, and threats, prompting improved content moderation and verification. Market shares of Match Group and Bumble have significantly dropped. New features include Bumble's "opening moves" and Tinder's AI photo selection. Bumble faced backlash for ads mocking celibacy. Both apps see a decline in active users, highlighting the challenge of engaging young women, a crucial demographic for their success.
