PRESS RELEASE – Tinder and NGO My Life My Say (MLMS) are launching an in-app campaign to inform young singles about the UK General Election. A third of young UK singles value political engagement in partners, with 21% ending relationships over it. The campaign will run until July 3, 2024, and will provide users with vital voting information via a 'Swipe Card.' Research shows 69% of young voters plan to vote, with 60% valuing political respect in relationships. This initiative aims to engage and mobilize young voters.
See full article at Tinder website