Podcast: Match Group’s Latest Apps and Cultural Shifts in Dating
Posted on July 29, 2024
ADWEEK – In this episode of the podcast "Yeah, That's Probably an Ad," ADWEEK brand editor Rebecca Stewart talks with the heads of Match Group's newest dating apps: Jonathan Kirkland (BLK), Cindy Lim (Yuzu), and Julia Estacolchic (Chispa). They discuss how dating apps now focus on social connections, not just romance. BLK's "New Year, Real You" and Yuzu's partnership with Sundae School celebrate diversity and authenticity. Chispa's "Fluent in Amor" highlights Latinx cultural nuances. Gen Z prefers fluid social interactions, so Match Group adapts to meet these needs.
