Tinder Writes Its Own Romcoms for the Dating App Era
Posted on July 9, 2024
ADWEEK – Tinder's new ads reimagine classic romantic movie moments to show how modern love starts on dating apps. In one ad, a library scene with actors Lana Condor and Evan Mock plays out like a romcom but reveals the interaction actually happened on Tinder. The ads are part of Tinder's "It Starts With a Swipe" campaign, aimed at challenging unrealistic expectations of romance. The campaign highlights that real connections happen on Tinder, even if they start differently than in movies. These ads, inspired by real Tinder messages, will run globally and promote Tinder's singles events. Tinder's goal is to change its image from a hookup app to a platform for meaningful relationships.
