Hinge Turns Real-Life Matches Into BookTok-Inspired Romance Stories
Posted on August 22, 2024
CAMPAIGN LIVE – Hinge's new campaign, "No Ordinary Love," transforms real-life match stories into BookTok-inspired romances. Six contemporary writers were commissioned to capture the authentic, imperfect beginnings of relationships formed on the app. The stories are compiled in an anthology zine, aiming to resonate with Gen Z by highlighting the honest, messy start of lasting romances.
