THE DRUM – Hinge's latest campaign, "The Moment I Knew," features five short films and outdoor ads showcasing real-life relationship stories where couples realized they no longer needed the app and deleted it. Each film ends with Hinge's mascot, Hingie, humorously meeting its end. The campaign, part of "Designed to be Deleted," highlights the app's goal of helping users find lasting love. The visuals, captured by photographer Marie Tomanova, combine genuine, quirky moments with a touch of humor.
by Amy Houston
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