NEWSWEEK – Hinge is addressing dating app burnout with a new feature, "Your Turn Limits," designed to reduce ghosting and enhance meaningful interactions. This feature limits users to eight unanswered messages, encouraging them to focus on quality conversations. Hinge's founder, Justin McLeod, stated that the feature aims to alleviate user fatigue by prioritizing intentionality in dating experiences. The initiative follows Hinge's research, which found that quick replies increase the likelihood of a date by 72%. Launched in select markets in May, Hinge is gathering feedback on "Your Turn Limits" to assess its effectiveness in improving user engagement.
