LTR – Jessica Alderson, co-founder and CEO of So Syncd, shares her entrepreneurial journey from starting the dating app with her sister in 2021 to its recent transformation into a media company focused on dating, relationships, and personality content. Originally matching users based on personality compatibility, So Syncd evolved in response to challenges in the dating app market and capitalized on growing interest in personality content. Jessica emphasizes that pivots can be positive and unintentional, highlights the difficulties of running dual businesses with limited resources, and shares insights on investor communication, user conversion, and the importance of organic growth. Now, with a new CEO and a rebranded focus, So Syncd continues to help people find meaningful connections while exploring new monetization strategies and industry partnerships.
The July LTR was kindly sponsored by ParshipMeet Group, RealMe, Dating Through Curiosity, along with Courtland Brooks and Matchmaker.com