CLICK2HOUSTON – The UK-based Muslim dating app, Muzz, has expanded its reach to Houston, capturing attention with witty billboards like "200,000 Muslims in Houston … and ya'll are still single?" Muzz, launched in 2015, has become a leading Muslim marriage app with ~10M users. Julia Cardenas, a Houston local and Muzz's marketing specialist, helped tailor the campaign to resonate with the city's culture. Despite concerns about mixing humor with religion, Muzz maintains its Islamic principles while fostering a sense of community. The app also organizes popular social and matchmaking events across the U.S.
by Ahmed Humble
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