DESIGNRUSH – After, a new dating app based in Austin, Texas, has launched its first marketing campaign targeting Gen Z singles. The campaign includes the "Crush Cache Clear Out Challenge," encouraging users to delete old matches for a chance to win $1,500 or a year's worth of dates. The promotion also features branded coffee sleeves in Austin coffee shops, reminding singles they deserve more than the "average Joe." A launch party on Sep 26 will include activities like donating an ex's clothes and professional profile photo shoots. Initially launching in Austin, After plans for a nationwide rollout.
by Arman Lorenzo Burias
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