CMO Arjun Bhatia on How Bharat Matrimony Blends Tradition and Technology
Posted on September 2, 2024
SOCIAL SAMOSA – Bharat Matrimony's CMO, Arjun Bhatia, discusses how the brand adapts to changing views on marriage, especially among Gen Z, by blending tradition with technology. They've used AI in campaigns like the creation of the digital influencer Aditya Iyer to highlight the importance of real connections. The "Wedding Games" campaign humorously addresses the pressure singles face at weddings. Bhatia emphasizes the shift in marketing from traditional to digital platforms, focusing on personalized content and influencer collaborations to reach modern audiences.
