TECH CRUNCH – Cheers is a new dating app in NYC that lets friends play matchmaker. Founded by former Instagram engineer Sahil Ahuja, Cheers allows users to swipe, message, and share profiles on behalf of friends, aiming to reduce the awkwardness of online dating. With unlimited photo uploads and Instagram-style profiles, it combines social media features to build authenticity and trust. Unlike mainstream apps, Cheers limits users to viewing three matches daily to encourage thoughtful connections. Currently invite-only on iOS, Ahuja runs the app solo and plans to introduce paid features after reaching 5K users.
by Lauren Forristal
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