PRNEWSWIRE – Dating app DOWN has reached 15M registered users and ranks as the #5 dating app in the U.S. in 2024. The app saw 400% revenue growth this year despite minimal advertising. Known for allowing users to state their relationship intentions clearly, DOWN has introduced new features like personalized "Highlights" and options for exploring interests. Gen Z now makes up over 50% of its user base, surpassing Millennials. DOWN's commitment to transparency and privacy has fueled its rapid growth and user retention.
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