WALL STREET JOURNAL – On Wednesday, federal regulators mandated that businesses give consumers an easy way out – as simple as it was to sign up. The Federal Trade Commission voted to issue a "click-to-cancel" regulation. Businesses will have to offer a cancellation method that is easy to find. Consumers can't be required to interact with a rep., unless they consented to that step when they initiated the subscription. The final rule scaled back some elements of its proposal, including a requirement that sellers provide annual reminders to consumers about automatic renewals.
by Dave Michaels & Joseph Pisani
See full article at Wall Street Journal
Mark Brooks: Making it easy to cancel helps improve the likelihood of reorders when dating users consider which dating app to use again. Reminding users before quarterly, semi-annual or annual recurring memberships decreases the chances of complaints and chargebacks. Both are just general good practice in the dating industry for keeping positive word-of-mouth and brand sentiment for your app, and the industry at large.