TECH CRUNCH – Lex, a social and dating app for the LGBTQ+ community, has been acquired by 9count, a mobile app conglomerate led by former Musical.ly CEO Alex Hofmann. Founded in 2019 by Kell Rakowski, Lex originated from a popular Instagram page and focuses on providing a safe space for LGBTQ+ users. The acquisition will allow Lex to roll out new features faster and enhance content moderation. 9count, known for apps like Wink, aims to build niche social networks for specific communities rather than large-scale platforms. The financial terms of the deal were not disclosed.
by Amanda Silberling
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