NPR – Hinge is experiencing revenue growth, up 36% from last year, as it addresses user frustrations common with dating apps. Hinge's CEO, Justin McLeod, aims to improve user engagement and prevent "dead-end" conversations by limiting new matches until users respond to existing ones, a feature that has increased match-to-date conversions by ~20%. Hinge also plans to implement guidance nudges to help users progress from chatting to in-person dates.
