OPW – Michael Massel, a serial litigator based in Illinois, has become known for his prolific use of the Illinois Biometric Information Privacy Act (BIPA) to file class-action lawsuits against some of the largest players in online dating. Massel's recent suits target prominent platforms like Millionaire Match, Victoria Milan, and Luxy. Massel's lawsuits allege these companies collected, stored, and utilized sensitive biometric data, such as facial scans, without securing explicit user consent or adequately disclosing data usage and retention policies. Under BIPA, companies must obtain clear, informed consent before collecting biometric data. Fines are up to $5,000 per violation. Beyond the dating industry, Massel has expanded his litigation efforts to other sectors, filing lawsuits against companies like Zengo, Coinbase, CoinZoom, PaySec USA, Steak 'n Shake, and Foris Dax.
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