CAMPAIGN BRIEF – Tinder's 'RomCom' campaign, part of the global 'It Starts With a Swipe' series by Akcelo and Amplify, has launched in Australia. Using TikTok content with local influencers, it humorously contrasts real-life romantic challenges with the ease of finding love on Tinder. Set in everyday locations, it shows Tinder simplifies making connections. The campaign runs until mid-November.
by Ricki Green
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